FOUNDER SCOTT HARRISON AND STEVE SADOVE (CEO/CHAIRMAN OF SFA) HOST A SOLD OUT EVENT THAT RAISES $ FOR FRESH DRINKING WATER
June 10th, Mid-Town Manhattan
Text, Images by Judith Ecochard
Some people in life are destined to make a positive difference via a journey that’s more or less direct.
Scott Harrison, a former event planner has in no short order (like 2 years maybe), put the non-profit Charity:Water on everyone’s radar as an effective, hands on organization that turns modest (and large) donations into fresh water and basic sanitation infrastructures (wells, drains)- in emerging areas that desperately need it.
We’ve been to and written up sell-out benefits for this charity before…and the summer soirée that took place last night on SFA’s 10th floor-was another jammed packed gathering of impossibly chic New Yorkers from all walks of life.
And everyone we chatted with was well informed and REALLY CARED about the mission-and that’s what makes this gathering-so special and genuine.
The runway-where volunteers lugged yellow plastic jugs of water to get a feel for what most of the world goes through to quench their thirst-was always occupied-with staff members applauding all efforts.
Even one donor pledged 5000 buckaroos on the spot. Which is amazing.
And we were happy to observe the cash registers ringing up sales of the Charity: Water $5 bracelet and B&W tees- and puzzle pieces-faster than the alcohol and delicious snacks were inhaled.
FYI:100% of funds raised goes to direct project costs!!!
We have to hand it to Steve Sadove –of Saks-who not only got himself and employees onboard to raise money for this charity---but also “donated” PRIMO Saks Fifth Avenue windows lining Manhattan’s famed retail street-to Charity: Water’s educational displays.
And it’s always nice to see IMG Fashion Week Fern Mallis, the legendary fashion designer CFDA past prez Stan Herman and Australia's THE KIN turn out for a great event.
IMHO: an incredible act of caring by hard working firms like Brand Building PR, Saks Fifth Avenue, Hallak Creative Visual Productions, and A Glimmer Of Hope Foundation-in an economy that is iffy at best.
Also IMHO: because Charity: Water subsists on private funds and not Big Government octopus – like tentacles, Harrison and his team can swoop in and make a difference in record time-without the ridiculous bureaucratic nonsense and overhead of other charities.
