Text, Vivian G. Kelly
Images, courtesy of Prescriptives
Our search for a perfect cover stick such as ANYWEAR started way back in 7th grade, when the 2 most popular girls in school, Amy Thomas and her sidekick, Cindy, started the trend of using cover stick – all over their faces. A run of deep tan Cover Girl cover stick in the Old Greenwich and Riverside drugstores followed.
While we did manage to snag one of the precious sticks, it went on more like stage makeup and looked artificial on our pale skin.
Fortunately, that was countless generations of cover sticks ago, and lots of nifty technologies have been added to what was in principal, a great idea.
The result years later, is Prescriptives’ new ANYWEAR multi purpose make up
stick. It's earned itself a permanent place in our makeup bag, and here’s why.
ANYWEAR’S WINNING QUALITIES
- It’s small and easy to squeeze in anywhere. We love mini sized product, you’ll use it before the expiration date – no waste!
You get TWO portable mini sticks in the tube… one for your handbag, one for your office, gym bag, or car.
- It’s ultra creamy and glides on your skin
- Works well for medium to full coverage.
It effectively covered up the mild rosacea [nose and chin] that surfaces when we’re tired or have been exposed to smoke or pollution.
- The UVA/UVB Broad Spectrum SPF 15 protection takes care of the requisite sunscreen. If you’re not a fan of taking the time to apply foundation and sunscreen before leaving the house, here’s a quick alternative. As Dr. Fredric Brandt says, “No one should ever walk out of the house without wearing SPF15 on their face – minimum!
- It’s longwearing – stays put for up to eight hours and won’t come off until you wash it off.
- With 24 shades to choose from, there’s a perfect match for everyone out there.
- It’s Dermatologist tested and Non-acnegenic, so you won’t break out.
ANYWEAR adjusts to your skin type - Silica Powder helps absorb excess oil on oily complexions. On the flip side, it didn’t feel the least bit drying on our unquenchably dry skin.
THE TECHNOLOGY PART
• Spherical Polymers allow product to glide on, it blends in nicely.
• Contains antioxidants Gamma Oryzanol and Vitamin E
• The Aloe Extract in it soothed our dry skin
Our only regret? That ANYWEAR was not around back in the 7th Grade!
Availability/Pricing:
• Beginning March 2008 at all Prescriptives counters nationwide, and Holt Renfrew in Canada.
www.prescriptives.com
• Suggested retail price for two mini sticks - $35.00 U.S. / $48.00 Canada