TROVATA
Timestamp: Tuesday, September 4
9:10pm
Location address: the ‘wichcraft Catering Co.’s cavernous warehouse, the Westside Highway, the Forbidden Zone.
Text, Vivian G. Kelly
Photographs, J. Ecochard
We journeyed to the outer perimeter of the area referred to by fashion veterans as “the Forbidden Zone”, . No it's not the bombed-out remnants of New York City in "The Planet of the Apes", but it's a close second. "The Zone" is an area where newbie designers with small budgets and too cool for school big guns like Calvin Klein and Narcisso Rodriguez have shown since pre 9-11. [Calvin has defected further uptown, perhaps because with so many others showing in the zone, it's lost some of its appeal]. The “zone” lays West of Ninth Ave. and roughly spans from 22nd to 26th Streets. While there’s nothing wrong with spaces in Zone-land [the Chelsea Art Museum, Milk Studios] there are transportation issues to deal with if you don’t happen to have a car & driver expense account or good cab karma.
Backstage was the story at Trovata. We rubbed elbows with famous rock n roll faces like Perry Farrell formerly of Jane’s Addiction and Pat Benetar who were hanging in the small backstage sipping on mojitos waiting to go on stage.
The hair Alder did was the popular “Brazilian Beach Babe” look women of all ages aspire to – touchable and sexy. While it looks easy, the B. Babe look is best left to the pros at the Salon.
Makeup wise, you won’t need a lot this season. Jasmim Choi, Trainer in Charge for Shiseido, used only “hydra liquid foundation” on the cheekbones from Shiseido’s STM line and Q10, the company’s hot new Quadro eye shadow [brown tones] that will be available spring 08.
The Show
We stepped outside to a roaring rock and roll cocktail party that paused for the performance art spectacle that passed as T’s show this season.
Attendees were treated to Perry Farrell singing backed up by a crew that included a model dressed in a chic herringbone trench coat that will be likely to make it into the pages of American Vogue – they’re big Trovota supporters. While it was challenging to see the tiny collection in the dark, we did love the navy and white knits, white coats and jacket with oversize buttons and an adorable ecru knit A-line tennis dress.
*For an appointment with Alder: the Public Salon in Williamsburgh, Brooklyn tel: 718-782-4101