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Showing posts from March, 2016

Winter Warmth- Lacoste L!VE+ RTW Fall 2016

Media Preview: Part 3




ZERO DEGREE-Lacoste's version of a wonderful winter wardrobe...chunky knits with comfort details, quilted fabrics, warm wools-with flair-retro patches, and warm tones...a city street to ski slope selection of everyday wear...







L!VE is Lacoste's focused collection for the under 30 set-but it is collectively our fav-because we like the bolder colors, oversized logo treatments (fun) and the slimmer cuts fit us better. The nautical sailing theme interpretations,  mountain knits with technical puffers are highlights...blend of the sports and urban wardrobes.



LACOSTE FALL 2016 RTW Sporty Chic Part 2

Nautical Allure-French Flair Separates So how does a heritage brand keep it fresh-year after year?


By...establishing seasonal themes-trends-story-boards that make sense for its rich history in the active world...delivering fresh color waves and patterns-every few months- mix in a few new fabrics- with traditional natural fibers and conjure up wearable silhouettes for a global customer base.


























For earlier "Fall 2016" deliveries...Lacoste's media preview-showed invitees a winning collection of "...shades of blue ...and...striking color blocks..." referencing the 1990s (like the graphics on some of the runway pieces -prior post Part One)...with a design motifs from yachting-nautical endeavors.

Flattering tones on any skin tone...the collection ranged from casual wear to interchangeable work-play separates. Accessories and shoes (a later post)...accented the apparel -perfectly...fyi.







FRENCH FLAIR-group featured colors delivering deeper autumnal tones...and included …

LACOSTE F/W 2016 Part One

Media Preview/NYC



Rugged outdoor and sporty brands have embraced the urban marketplace -and the millions of customers looking for inspired everyday wear-years before the so-called athleisure phenom got coined...but now the pile-on for those consumers is ginormous...thanks in part to new ways of selling to that audience, collabs with the fab, and getting the buzz out.
We/ve been to enough trade shows over the years, previewing the wares (wears) of apparel/accessories/footwear brands...looking to extend their company logos beyond the items worn by the much fewer in numbers, elite high performance bunch...with mixed feelings on-and about- if they succeeded in the fashion realm with a lot of the offerings.

When it comes to previewing Lacoste though, no doubts ever come to mind from this original performance brand...that over the DECADES has refined its sportif chic MO into a cohesive editorial vision for its many assets/licenses... like the other great giants of the fashion industry in gener…

National Park Service-100 Years Celebration

BUFF® NATIONAL PARK COLLECTION
USA...

A worthy centennial -USA National Parks and monuments are metaphorically blowing out the celebratory candles-by giving everyone else a gift of no entrance fees to 410 national parks...the week of April 16th-24....aka NATIONAL PARK WEEK.

ALSO-a birthday that has spawned many design creations from outdoor companies including one hailing from Spain-Buff with its wonderful multifunctional tubular headwear...AVAILABLE NOW National Parks Collection. $25 each-this vintage flavored neck-head tubular styles...that can be worn 12 ways- and with serious UV protection... honors six of the most popular destinations...including pictured above-Great Smoky Mountains, Yosemite, Grand Canyon and Yellowstone National Parks. (Not pictured-Glacier+Rocky Mountains).

BONUS POINTS: A portion of the proceeds from the National Parks UV BUFF® collection directly benefits the American Hiking Society.