SIERRA DESIGNS, HELLY HANSEN
Sick of the 60's-70's retread style-wise- in apparel and footwear?
Mostly the fashion editorial side and some retailers seem to be the most vocal on the 'there's nothing new.'
IMO-tech-smart wearables and consumer discretionary products (IoT cars, home appliances etc....), personal electronics, yada, yada, yada- are developing at such a rapid pace....all that stuff seems to satisfy the newness craving by consumers-dolllar for dollar. Big time.
And it's not just there's an app for everything...including ad-blocking...it's the whole tech landscape impacting everything.
When Gen Xers we know don't get SnapChat which is a pretty easy to understand entity...antidotal proof -of the digital dizzying pace and attempts to stay relevant. So why not stick with some tried and true looks-silhouettes...the tech part of the outdoors clothing/shoes world=the tricked out fabrics...keep it all fresh enough!
|men's Reversible Windwear-classic style and pockets function no matter what side you have on...|
|Helly Hansen's AE Collection (named after Ask the first man and EMBLA the first woman-according to Norse legends)... had us swoon with the chicness of every selection we sw. Their premium line-limited availability. LOVE this old school puffer style has a stunning Asian feel with floral print-almost looks hand painted on-Monet would be proud. This is a highly technical jacket too...welded seams, YKK zips, RECCO advanced rescue, H2 Flow™Helly Hansen's warmer/lighter/cooling 'system' with captured air for warmth & ventilation zippers to let the cold air in-body mapping MO, and Primaloft synthetic for warm when wet insulation...plus interior pockets for personal electronics and bonus points-a snapped one for lipsticks!!!!|
|Scandinavian style and performance from any angle...HELLY HANSEN|