Friday, March 1, 2013

ATHLETA SUMMER 2013 Performance Wear, Swim + Fashion















AIRE Ancient Baths, NYC

words/images Judith Ecochard

ATHLETA...staged its presentation of summer ready performance/lifestyle apparel and swim separates at a rather exotic plunge pools. steam/sauna oasis in downtown Tribeca a few weeks back.
on right-the popular Space Dye Kata- in a swim short $52-adjustable drawstring that won't pinch, super soft fabric SPF+50, on left-tie die seamless bra $46-multiple color waves available, low impact support-ultra stretchy breathable fabric, dries quickly, removable cups 








ultra light run short-with side mesh insert...quiet and breathable/easy care


Descending down a staircase, we first got a look at some colorful and functional pieces...that set the tone for a great amount of offerings we were ready to have...right then and there. As always-the choice of fabrics-moisture wicking, easy care, SPF+...combined with the flattering design details that make any gal look good. 



The first room---a bit steamy---was ideal for what we think is going to be a huge seller for Athleta---a real tennis dress that is so chic---it can double as streetwear.


Dubbed the "Bob and Weave Active Dress" it's made of soft stretchy Playo® that is light light light, UPF50+ with sweat zones inserts...that double as fashionable color-block looking, and two back pockets-that lie flat. In black/grey...$98 (AND in white with turquoise-y trim). An Ace for sure.

tennis worthy shorts-similar material...goes well underneath or on its own


There were a lot of tank tops too for various endeavors we thought-with non-chafing seamless design ---offering support with flattering lines and ruching details.



love the tie dye---in a tank with a racer/T  back for full mobility...removable cups---low impact support

Skorts-in solid and prints---work just as well in the gym as on a golf course, IMO. No pinch leg grips

Tie Dye shorts...

Tie dye seamless bra-various colors---low impact support for A-C cups-removable , ultra stretchy, breathable fabric dries quickly.
 $46

loose and easy-muffin top hider in a pretty burn out
performance capris-Athleta offers several types in different materials

another great tank-low impact support-remvanle cups


Another new item---we LOVE-this Hatha Yoga Skort $59, ultra lightweight , wicking fabric
no pinch leg grips ensure built in shorts stay put

seamed legs---actually make this very hiker/biker friendly too
Casual capris and cropped sweats...with pockets and  boyfriend fits...great to throw on with a tank and flip flops---and call it dressed.
a weekend staple-organic cotton/lycra

wide waistbands-with built in back pockets---flatter and function

wide assortment of tank options...including color waves of space dye-at right and on left-the neon stripe racerback tank $49-low impact support for A-C cups, made of Meryl®Skinlife-wicking, odor killing fabric 
Lightweight and multi-tasking---the Printed Bare to Run knicker made of moisture managing recycled polyester $64...reflective hem details, non-chafing seam design...and a never-end drawstring---that won't disappear after a stint in the washing machine.
back-Printed Bare to Run Knicker-w/sweat mesh zones where the knee bends---reflective pops






cute-space die top/tunic





Printed Sprint Skort $54 ---No-pinch silicone grips keep the built in shorts in place, moisture managing PowerMesh fabric and reflective pivot trim...ruching on hips...flirty hem is very cute

popular-skires with attached capris---

Double Take Tank $64-low-medium impact support,  with mesh inserts for ventilation
pockets in back ...

pleats on a skort....



swim worthy top-ruch shoulder details and sun protection...paddle on


water worthy board shorts....secure front zipped pocket


rivets are water draining-drawstring won't come undone

surf, swim, hike or hang out in these...


It makes sense that Athleta would really up its game in terms of life style pieces...that are still made for all different body types in a wide range of sizes-something we appreciate as it is hard to find clothes in women's sizes that fit 32 inch hips.

soft lightweight cords in summer tones...cute shorts with metal grommets...front pockets, belt loops 


Several styles of maxi dresses...with built in support...

great ethnic prints...

skirts---maxi, mid calf and just above knee lengths---easy to wear-great travel pieces...for beach to street. And this one---can wear as a dress too.



Pilayo SPF+50, moisture wicking, breathable, built in low impact support, mid-weigth soft stretchy---love the front design...
Mix and match swimwear---new patterns.

ethnic prints...








close up knot back
front-one pice
Mix match tops and bottoms----


swim skirt-choose your coverage...



space dye kata one piece | $79 | 553762 | Available in Space Dye Asphalt, Space Dye Multi | Super soft fabric lends UPF 50+ protection | T-back straps lend full arm mobility | Removable cups for extra coverage 



Space Dye Kata-$79---a well cut one piece super soft SPF+50 protection, with T-back straps-full arm mobility, removable cups for extra coverage.

sydney macramé bottom $48...











Sydney Macramé bikini- above -the right amount of coverage bottom-sits low on the hip-straight across the waist-like bikinis from the 60's-70's- $48... and top---$54 -nice multi-strand rear knotted racerback detail, shirring details along the bust-removable padded inserts- for extra coverage, or not...

























Tropical String ---bikini bottom $46-low on the waist ---straight across the hips...adjustable side ties...great coverage

Space Dye


adjustable straps---wide band added support








Check out all the new prints---colors...



swim top has a lot of support---built like a athletic bra out of swim fabric-



adjustable straps!



Tankini options---withbuilt in support-that's removable












why can't our apartment look like this...ha ha




WHAT ELSE:

We got to hang a bot at the fab Salt Lake City Athleta store in City Creek Center---when we attended this past January's Outdoor Retailer tradeshow.
Customer service is outstanding at the upper west side/Manhattan locale we frequent---but it does not have this square footage---!




Laid out by sport/activity----