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Showing posts from March, 2013

BURTON FALL 2013/2014 Preview

Salt Lake Palace/SLC

Burton debuted a lot of key winter pieces-tech apparel, casual clothes and GEAR galore-at the most recent Outdoor Retailer...

(For more from the NYC Media Preview: apparel and gear....)

http://lyramag.blogspot.com/2013/06/burton-apparelperformance-wear-kids.html

and

http://lyramag.blogspot.com/2013/06/burton-snowboardsbindings-boots-luggage.html



"Rider Driven" ---for on mountain performance that is second to none...in existence since 1977 when Jake Burton Carpenter first started the company.

We only had a half hour----but snapped away at as much as we could.


Urban style + mountain functionality -there was plenty of good looking layerable outwear pieces...made from techy textiles like Burton's DRYRIDE fabrics, Gore-Tex-Active Shell + Wind Stopper textiles, 3M™Thinsulate™ insulation, Primaloft® (etc) ---and made with design features that double as practical attributes.





Waterproof/breathable---and adorable camo print pattern... that's completely rewor…