OUTDOOR RETAILER, S/S 2011 SLC UTAH
THE LEVI'S® WORKWEAR BY FILSON®
Quality, Craftsmanship and Attention to Detail
Words, Images Judith Ecochard
Well a serendipitous event when we don't expect it---and while we're attending one of our favorite tradeshows...Outdoor Retailer/SLC=YES!
Levi Strauss & Company and Filson are two iconic, authentic American brands---each with a history of production that span over a century of production.
This matters as consumers begin to slog off the recession's restrictive grasp on all things ---and desire the vintage, tried and true, durable American brands that mean something, that make the classics (separates & haulers) that we want always...out of fabrics that RULE).
When we got the email from Levi's about their latest creative marketing collab---with Filson, a clothing and accessories line that we've been adoring since we started covering Outdoor Retailer (see our latest)
----we hoofed it over to the later's exhibit space in the Salt Lake Palace at 9 AM --- and we are so not morning people. No matter. We had to see in person.
Menswear---that's dubbed workwear-inspired (ugh, no women??????---worthy of the gals buying the small sizes!!!!!!)...
We saw well made sturdy denim clothing blessed with Filson's signature materials like the oil finish Tin Cloth (water resistant and originally for outdoorsy types like fishermen---for the Levi's classic Trucker Jacket), Rugged Twill, and Bridal Leather trims on the apparel (a 'functional' shooting shirt) and accessories like duffels, totes etc.
And vice versa---like the Filson Cruiser jacket out of Levi's iconic durable denim.
Bravo---we were told that Levi's approached the Seattle based Filson and got it going...another A+ for the goldminer's fav jeans company of choice...fresh off initiatives with Brooks Brothers, Robert Geller and Opening Ceremony.
WE MISSED: The cap...sure to be atop every hpister's head.
Scoop up the limited edition collectibles why they are out there...at select retail stores and online at the respective websites.
and old-school, always hip handbag with handsome Bridle Leather, solid stitch work........