Sunday, August 8, 2010

LEVI'S & FILSON PARTNER FOR WORKWEAR INSPIRED DENIM APPAREL

OUTDOOR RETAILER, S/S 2011 SLC UTAH

THE LEVI'S® WORKWEAR BY FILSON®

Quality, Craftsmanship and Attention to Detail


Words, Images Judith Ecochard

Well a serendipitous event when we don't expect it---and while we're attending one of our favorite tradeshows...Outdoor Retailer/SLC=YES!

WHAT:

Levi Strauss & Company and Filson are two iconic, authentic American brands---each with a  history of production that span over a century of production.

This matters as consumers begin to slog off the recession's restrictive grasp on all things ---and desire the vintage, tried and true, durable American brands that mean something, that make the classics (separates & haulers) that we want always...out of fabrics that RULE).

When we got the email from Levi's about their latest creative marketing collab---with Filson, a clothing and accessories line that we've been adoring since we started covering Outdoor Retailer (see our latest)

----we hoofed it over to the later's exhibit space in the Salt Lake Palace at 9 AM --- and we are so not morning people. No matter. We had to see in person.

THE GOODS:

Menswear---that's dubbed workwear-inspired (ugh, no women??????---worthy of the gals buying the small sizes!!!!!!)...

LOVE---it all.

We saw well made sturdy denim clothing blessed with Filson's signature materials like the oil finish Tin Cloth (water resistant and originally for outdoorsy types like fishermen---for the Levi's classic Trucker Jacket), Rugged Twill, and Bridal Leather trims on the apparel (a 'functional' shooting shirt) and accessories like duffels, totes etc.

And vice versa---like the Filson Cruiser jacket out of Levi's iconic durable denim.

Bravo---we were told that Levi's approached the Seattle based Filson and got it going...another A+ for the goldminer's fav jeans company of choice...fresh off initiatives with Brooks Brothers, Robert Geller and Opening Ceremony.

WE MISSED: The cap...sure to be atop every hpister's head.

WE SUGGEST:
Scoop up the limited edition collectibles why they are out there...at select retail stores and online at the respective websites.

WHAT ELSE:
Filson kickers,




accessories...

 and old-school, always hip handbag with handsome Bridle Leather, solid stitch work........