ENK NYC-West 28th Street, NYC
Words, Images- Judith Ecochard
Having just returned from Berlin, Germany’s massive Bread & Butter show for trendy denim/streetwear/casual wear attire---our eyeballs were trained to spot the edgier clothes …and expect a huge dose of hospitality to go with it.
Figures that a handsome bar, aromatic espresso service and nibbles to nosh came courtesy of a European denim based brand …No Excess…
An international presence (in 20 countries), the company hails from the Netherlands. We immediately thought the separates that are hitting stores now=== in time for Fall 2010…will capture some Yankee admiration.
And not one piece in the famous Orange that splashed around the globe during the World Cup.
We saw--- clean-cut silhouettes that veer toward trim, not tightly fitted (like some Euro brands), no baggy volume---dark rinses for denim, cool hybrid sporty/streetwear vibe in the hoodies, jackets/sweaters.
---functional/fashionable details inspired by the less kooky looks off the runways of Milan-without the designer price tag.
Top picks---a shawl collar, flat knit cotton sweater---with two pockets...a trendster take on Grandpa's style...
No wonder hip, fashion forward boutiques like Fred Segal picked up the label. They “get it.”
http://www.noexcessusa.com