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Ideeën SPRING/SUMMER 2010 BACKSTAGE










New York Fashion Week

Metropolitan Pavillion, The Gallery, West 18th Street

Words, Images Judith Ecochard


Junko Hirata and Atsuko Yanase hail from Japan but are based in New York. Their fourth season is a modern edgy effort that is inspired by the “extraordinary multiplicity of lifestyles and customs” of Africa.



























The stark elements and social realities--- like harsh climates, strength of character, and rich diverse communities came through in the bold colors, mostly lapis blue, white and black… and the ethnic prints.




















The silhouettes, asymmetrical lines, and softly draped fabrics are very well done…complicated yet elegant and flattering.




















We only had time for a quick backstage visit…but could tell in a NY minute that Ideeën is a label for sophisticates who get it.






































Swarovski crystals provided a bit if sparkle on a nude beige vest, but the standouts for us were the layered chiffon looks…in cigarette pants, a delicate crepe georgette draped dress, and a black strap top/vest.

























No surprise that the duo both worked at Catharine Malandrino…and then Hirata went to Helmut Lang and Yigal Azourel…think of terrific tailoring and urban chic.

























Next season, we know to make the effort to see the whole show.






















INFO: IDEEEN NEW YORK