Tuesday, February 10, 2009

THOR LOs® GETS HIP: EXPERIA SOCKS FASHIONABLE HIGH PEFORMANCE



MULTI-TASKING HOISERY STARTS RUNNING

OUTDOOR RETAILER SHOW, SALT LAKE CITY PALACE, UTAH


Words, Images Judith Ecochard and courtesy of ThorLos®

Our ‘briefing’ at the ThorLos® exhibit---was one of the most enlightening conversations we had at OR this past January.




What got our hearts a pumpin’ was the knockout new addition to the company’s functional, activity specific ThorLos® performance hoisery line- (famous for its signature padding) ---- the fashion forward and lightweight EXPERIA socks.

These unisex active wear socks-are available in a bunch of eye popping colors that beg to be seen.

And though Thor Lo® offers various cushion styles/thicknesses, including Medd toesies for foot ailments, these ped coverings are aimed at a youth oriented market---that favors a thinner sock except where they need some extra love…on the heels and on the ball spots. Plus, naturally... breathabilty.

We got to try out a pair in orange -which we learned was not the most popular shade (with the ladies…pink and a nice golfy lime green is)…but certainly matchy matched our Nikes.







The aerodynamic fit via Nylon covered Lycra® and padded CoolMax® areas…assured a smooth glove like and comfy feel with serious moisture wicking properties. Really, we didn’t notice we were even wearing socks, a good thing.

Set to launch (now) at running stores, we think these micro mini crews, tagged "Make your Mark” ---oozes” lots of attitude” noted Jeff Lawson, Marketing Director ---and is a breakthrough for this family run biz. MADE IN THE USA!

And makes sense. Crossover shoes that function as well on a hiking trail as on an urban street---are a given --- for the outdoor apparel industry these days.

It's a natural progression that leaner, more stylish socks cross over into that life style world. And we know plenty of guys who collect lifestyle sneakers---that will LOVE Experia’s darker shades.


INFO: THOR LOs® SOCKS-EXPERIA