Monday, February 2, 2009


Outdoor Retailer Tradeshow, Salt Lake City Palace, Utah

Words & Image, Judith Ecochard and from company website

“Basically designed around sun protection for children…however, we have a sense of style,” neatly sums up David Scheinberg’s modus operandi for his extensive line of CPSIA (Consumer Protective Safety Improvement Act) compliant sunglasses for infants, toddlers, and kids.

Acknowledging, protective eyewear “is not a toy” the line of “My First Shades™” (about $15-for under 24 months)…and some of the nifty Sport line selections are paired with colorful stretchy neoprene bands, have no pointy/breakable side arms or metal hinges to poke, snag or snap. And they all offer 100% UV Protected, rustproof and waterproof…and made with professional grade polycarbonate frames and lenses that are shatterproof and impact resistant.

The shades fit securely and are a must for kids. We particularly think the polarized lenses on the Sport options for older kids, with side vents (no fogging) and a mesh head strap are a no brainer must have. Handy too is the microfiber bag/cleaning cloth they come packaged with.

It was no surprise to learn that MFS Eyewear holds 9 patents and a mass of trademarks… on its creations.
FACT” Frames Are Rx-able for prescriptions.