Monday, February 9, 2009

KURU FOOTWEAR: TRANSITIONAL SHOES FOR OFFICE and OUTDOOR PERFORMANCES



OUTDOOR RETAILER MARKET, SALT LAKE CITY PALACE, UTAH

Words, Judith Ecochard

Images, J. Ecochard and courtesy of Kuru Footwear

Fashionable and footbeds are two words that rarely appear together…let alone function together.

But KURU Footwear manages to fuse the two seemingly disparate entities…with an orthotic type supports embedded in aesthetically pleasing, water and stain resistant uppers, (soft shell, nubuck leather and/or suede)… that give pricey Euro life sneakers some serious competition.

And give hikers some technically snazzy options -with details like contrast over stitching and biomorphic stitched panels of textiles providing visual interest.

WHY YOU CAN WEAR THESE SHOES ALL DAY:
The patent patent-pending KuruSole® Midsole Chassis with Orthotic HeelKradl®–gives wearers heal, lateral stability, and arch support where you need it for an “unprecedented fit.”

COOL STYLES:
Kuru Footwear, based in Salt Lake City---and named after the Finland locale (and we were there---stunning scenery!!!), is an emblematic brand that is inspired by the active lifestyle of Rocky Mountain dwellers--- who might just toil away indoors for a living.

For Fall 2009, there’s a fresh black/tan version of the popular men’s Chicane laceup.

Both women and men get the new Desert Boots- in dark shades-and made of durable suede uppers and a dual density rubber sole that grips the ice and snow.




The Kruzer II—a multi toned shoe gets a bunch of coordinated autumnal shades in its thick, 1.4mm suede uppers. The lace-ups that resemble elegant Oxford shoes- are trail and street tough…and have the forefoot anchor construction that wraps around the foot to provide the user with a solid fit and lateral stability.

A mid rise shoe/boot hybrid…the Cirque mid (men’s and women’s) builds on the original Cirque model by giving the wearer more ankle support and protection against the snow.




GIVING BACK WITH CHOICES:
Kuru Footwear offers a Consumer Empowered Stability program which allows consumers to register their purchase on the its website and then chose from approximately 10 different charities...and in turn, Kuru will donate a percentage of the consumers’ purchase to the charity of their choice
To see a list of the charities and for more information about the program click here: HERE.

STORE LOCATER/INFO: KURU FOOTWEAR