Monday, February 23, 2009

GENERRA: FALL/WINTER 2009







TRENDY Men’s & Women’s Layered Warmth

February 17th, 2009


Words, Images Judith Ecochard

Generra reminds us of a Euro-chic version of the GAP…meaning stylish, interchangeable separates, well made basics we never seem to have enough of…and a certain cool that seems to flow effortlessly when topped by a knitted cap. Like the getups of streams of Generation Y-ers and Millenniums individuals- i.e. our Manhattan born and raised nephews and nieces. They always got it going.


In a midtown space the presentation featured 27 guys and gals with piled on multi-textured garb that managed to be smartly put together and NOT MICHELIN MAN BULKY. Fall perfect, we can see a light heather aluminum grey mohair/wool cardigan becoming a cold weather staple in many wardrobes. Here the long sweater was paired with a feminine ruffle neck top under a grey ribbed tank… over a mini girly shadow flower plaid pleated hem skirt.









Other separates we loved included a knobby wool Bordeaux bouclé plaid hooded poncho coat, lots of skinny pants and leggings offsetting more substantial tops including some puffers, ribbed turtlenecks, and a few cute dresses like a zig-zag print ruffle front one. Layered on/over- of course.







Guys got some terrific, handsome pieces including belted and toggled sweater jackets, flat front grey or black chinos, a black Sherpa-collar barn coat, country gentleman ready blazers, and the seen everywhere carbo techno puffer vest.

MODELS’ HAPPY: The Sorel footwear, one of our fav outdoor performance brands…way more comfy that just about anything else these mannequins wore on their feet all week.




INFO: GENERRA