Monday, September 29, 2008



FOCUS STUDIO, 11th Avenue- NYC September 7th, 2008

Words, Images by Judith Ecochard

Many of Sari Gueron’s front row fans were dressed to the nines in her sparkling evening wear-- for this late afternoon presentation of her daytime outfits (with a few mini dress, cocktail numbers thrown in for good measure).

We assume this assortment of easy luxe- is going to be priced like an “affordable’ contemporary designer collection...a smart move in an iffy economy.

We really liked GUERON’s fashionable efforts…and think it might do better at retail- than similar collections, maybe more costly garb...we saw this week. It will certainly broaden the designer’s fan base.

HIGHLIGHTS: Ruffles big (surrounding a plunging V neck) and small (shoulder details), and see through lace that's sexy and fresh...set this line apart from plenty of what we saw all week. A bit of sequins and Swarovski crystals are thrown in for tasteful feminine embellishments, not glitz... very on trend, not retro.

Wearable silk dresses and tank tops in lime, slouchy comfy but not sloppy leaf print blazer over linen shorts, and the last look, a black silk v-neck cocktail dress-all added up to a cohesive, pretty and sellable spring wardrobe. (Image above).

The woman seated next to us was positively purring at the sight of Look #19, a teal blue short sleeve, see-thru lacey dress, with a dash of ruffle…over a solid black racerback slip (wisely used again-under a -a popping pink fushia lace dress).

Congrats Sari Gueron…we think this collection hit the spot.