Thursday, September 18, 2008

GEREN FORD SPRING ’09 COLLECTION-MODERN CLASSICS


GEREN LOCKHART, Designer






“LONG DAY, LONG NIGHT, ONE DRESS”

Bowery Hotel, NYC September 3rd 2008

Words, Images Judith Ecochard

What a great way to kick off the more than seven days- S/S ’09 Fashion Week in the Big Apple.

Geren Ford, a fun, flirty RTW label designed by Parsons/Otis School of Design schooled Geren Lockhart-held a well-attended presentation on the airy second floor terrace/wood paneled bar-lounge at the hip Bowery Hotel.















Already a label of choice for young celebs (Kate Hudson, SJP, Charlize Theron), this collection sports bold colors (teal, fuschsia, eggplant), smooth silk and woven fabrics- “evoking the adventure of life traveling through such amazing cities as Capri, Buenos Aires, and Sydney.”

We loved the luxe ease of the garments that women of all sizes can wear. In fact, Lockhart uses the gals in her office, not fit models, to tailor her clothes.













Winning silhouettes include slouchy shorts, swingy rivet tank tops, gently pleated skirts with layered pedal hems, and cuffed capris.

Our top look-the long sleeveless dress in a poppin’ royal blue.













MAKEUP/HAIR: Smashbox Cosmetics’ Lloyd Taylor went for a “natural bohemian” look using “Flamingo Orange” shadow atop dark smokey eyes. The sexy, hippy LA girl vibe was channeled in the Bridgett Bardo-ish updos that had front strands teased and front combed. Try this coif at home? Hairstylists told us it “would take an hour.”

INFO: GEREN FORD







RETAIL: $92-$640 at Henri Bendel, Nordstrom, Barney’s, Harvey Nichols, Vakko and Shopbop.com.