Tuesday, September 23, 2008
ANDREW MARC: LUXE LEATHER RTW FOR SPRING ‘09
CARRY-ALLS and COVER-UPS
September 11th, Garment District, NYC
Word, Images by Judith Ecochard
We have owned an Andrew Marc suede jacket-for like ever..,.and still wear it.
Perhaps these are not words a retailer wants to hear but it is a testament to the quality and the style savvy of the Andrew Marc collection since its launch back in the day.
Now backed by a deep pocketed corporate parent, G – III Apparel Group, Ltd., we think Andrew Marc is poised for international acclaim as an all-American, well-priced brand with trendy leather classics.
Lightweight leathers for Spring ’09 are spot on chic. Featuring the ruching, bold zippers (on cuffs), track stitching and piping details that are signature Andrew Marc details…we saw a lot of looks we love for the ladies.
Motorcycle jackets for women are elegant and came in summery shades like coral red, and a yummy caramel shade with striking gold hardware. Not for Hell’s Angels biker chicks…though some versions (Collette, Alice, Florence) sport the hip asymmetrical zip front.
A nylon motorcycle jacket with the zipped collars- is an all weather option that we think is going to sell-out.
A “Florence” jacket with wide lapels, asymmetrical closures in white with mat gold grommets under the armhole-is a standout.
Iridescence cloth is used to winning effect…as in a wear forever trench and 'car-coat' length- that has ruched double wide collars, striking back seam shoulder details-and a neat bomber style buckle.
Totes, handbags and satchels are cleverly crafted and should make a big splash in the typical Andrew Marc retail outlets.
Inspired by the “Beatrice” double zip jacket with strips of leather-the Gallery Group of handbags in a hobo, tote, satchel and clutch shapes- come in bold colors (fuschia, tangerine) and easy blend in the wardrobe charcoal and tin.
Another group (hobo, tote, clutch) have fringe details-and of course, enough interior compartments for every electronic gadget we own.
The best selling contender, we think-belongs to the Motorcycle inspired “Adrina” tote-with a crossbody-foldover flaps, has double straps for ease of carrying, outer pockets galore including a hidden pocket –and lots of inner pockets to ban the hunt for everything.
Andrew Marc’s stunning B/W advertisements are shot in color----then transformed by an in-house photographer who has been with the company 20+ years!
Chris Gbur- an articulate man-informed us he has “more freedom” with images when they are photographed in color. Casting-wise, he looks for models that “photograph well”—and the entire Fall '08 shoot is even available on YouTube.
COMING SOON: Shoes!