GUESS BY MARCIANO Fashion Brand Partners with EMA [Environmental Media Association] to Reduce Consumer’s Carbon Footprint
Text, Vivian G. Kelly
Images of GUESS GREEN collection, courtesy of GUESS Inc.
Images of 2003 GUESS ad campaigns by Ellen Von Enwerth, from www.bender.frognet.net
Never mind “Earth DAY”, April is now considered Earth MONTH, and GUESS is right in step with their own green initiative - the GUESS GREEN program. In April, GUESS by Marciano will be offering organic cotton jeans and tops for men and women.
Says Paul Marciano, GUESS by Marciano’s CEO and Co-Chairman of the Board, "Not only is GUESS GREEN fashionable and environmentally friendly, but it also meets the needs of the ever-growing population of people who are making an effort to live a 'greener' lifestyle."
Since 1981, GUESS by Marciano has been famous for its fashion denim-wear and unforgettable ad campaigns. We still fondly remember our skinny GUESS jeans with the zippers at the ankles that blew our meager Grad School budget, but were worth every penny. Since then, there have been innumerable “designer Jean” lines, but GUESS by Marciano is still a player and always will be, thanks to great design and initiatives such as these.
GUESS’ ECO STYLE
In collaboration with the EMA, the green garments will be labeled, "GUESS GREEN”, and organic cotton is used in select men's and women's styles.
The jeans will be available in both a women’s and men’s boot-cut fit and can be identified by several special details unique to GUESS GREEN denim.
- An organic cotton custom back patch
- Organic cotton pocketing and inside waistband facing.
- Green stitching that indicates the jeans [and t-shirts] are made from organic cotton.
- Simplified wash/finishing on each denim piece that minimizes the chemical usage in processing and impact on the environment. It consists of a simple rinse and softener.
- All hangtags [also on the tees and tanks] are made from 100% recycled paper with verbiage printed in a soy based ink.
SHOPPING FOR A CAUSE
10%of the proceeds from the sale of GUESS GREEN denim will go towards the EMA, which was created in 1989, as a non-profit 501(c)3. Their concept: that through music, television and film, the entire entertainment community could influence the environmental awareness of millions of people through the use of weaving environmental messages within entertainment programming and utilizing "celebrity" for positive role modeling.
States EMA President, Debbie Levin, “GUESS GREEN will offer the opportunity for their already loyal fan base to understand that green and fashion are not mutually exclusive and give the already environmentally conscious a fashionable alternative.”
For more information on the EMA, visit
PRICING AND AVAILABILITY:
Jeans: $178 USD ($178 CAD
The men’s tee: $39 USD ($49 CAD)
Women’s tank: $29 USD ($34 CAD).
All prices, retail.
Exclusively at select GUESS North American retail locations and at
GUESS by Marciano will also be offering a reusable tote bag gifted to customers that make $100.00+ purchases. If you bring in your GUESS GREEN tote you’ll receive a 5% discount on future purchases at GUESS.