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Lands' End Summer Chic




LANDS’ END-Summer Chic Garb for the Entire Family

Text and photos by J. Ecochard

Prepster favorite Lands’ End (www.landsend.com) has expanded its appeal way beyond the hallowed halls of posh boarding schools. The durable tote bags cut from sturdy canvas and trimmed in nautically inspired shades-are still huge sellers. But the new tropically tinged, feminine lingerie separates and sorbet smooth, pastel colored baby gear…should attract non-sailors to the line. And lets face it…American men wear flattering board shorts…and women, enduring maillots and matching sarongs for dips in the ocean or relaxing by the pool. And Lands’ End reliably delivers deeply saturated hues, (deep sea blue, sparkling turquoise, fire engine red), that brightly update the classically cut summer attire for Spring 2007.

Posted and edited by J. Ecochard