LYRA MAG.

Fjällräven, L.L.Bean, Trew, RYU Apparel Traditional outdoor brands expand into fitness, urban athlete apparel's appeal. via GIPHY   james curran

PART ONE CR9 Champion-Target, Altra Running, Rhone We live in  roller coast weather - casual world...with the blurring of seasonal attire-and streetwear-workwear-athletic apparel.  ' Athleisure ' is dead - uttered by peeps on the luxury fashion apparel payroll maybe dismiss the reality we see everyday-with all sorts of humans-including non-athletes- wearing activewear apparel (bumped up atheleisure)...  made for high cardio output activities-all the time. Affordable, stylish, comfy and usually made from easy care fabrics that move with the body- breathable/moisture-wicking (ideal attributes- going from hot to cold-to hot temps)-and retain shape after stretching---IT'S easy to see the appeal of this clothing segment. Plus-if your work locale allows dogs under the desk-chances are the powers that be could not care less about what one wears under a hoodie. A HOODIE! via GIPHY Some Highlights... Women's Activewear -C9 Champion-Target C9 Champion-Target...

Jessica Gorlicky live painted a portrait of Jean-Claude Jitrois A European semester abroad -junior year (back in the day)...exposed us to more than romantic foreign languages...but also  the fabulousness of family owned French luxury brands still not sold in our hometown... in beauty (Nuxe, La Roche Poseé), superior haircare (Lenore Greyl) and the form fitting stretch leather -sophisticated sexy silhouettes of Jitrois-that were prominently displayed in the premier Paris department store- Galerie Lafayettes, Since then- Jitrois'-worldwide boutiques have established this label as the go to for confident-women with a stylish edge -which was the partial draw to a new Madison Avenue boutique -the other being the leading light-Jean-Claude Jitrois-charmingly serving as host. For Spring '17-which we got a preview of (and wanted it all)...tattoos inspired the delicate embroideries of suede, leather, organza into tulle-as it appears against bare skin. Oh là là. Embroideries that...

 Garden of Eatin'-Corn Tortilla Chips,  Clif Bars- Luna Bars Snack eating are a way of life-replacing at least one meal a day for most folks we know-and that's why organic -and/or nutritional options are gaining favor with those on the go. Our favs for Fall-sure didn't last much long- past the point when this picture was snapped-devoured ALL during a mountainous multi-hour hike-and there were only 5 of us. AUTUMNAL FAVS-Garden of Eatin' redefines how big flavorful a tortilla chip can be-not just a bland base for accoutrements-but stand other own salty crunchy bites -staples in snacking households. via GIPHY IMO -who needs salsa (or guac) when these new flavors-the terrific authentic butternut squash (130 calories/1 ounce)available on AMAZON )-sweet spicy bites-hints of sgae+onion- ...AND seasonal organic (:-)) Pumpkin (gluten free too-available on AMAZON )with hints of sea salt, real pepita seeds and nutmeg-a tad sweet from evaporated cane syrup...-are crispy...

SECUR, BERNZOMATIC, the COOLEST COOLER, DIGIPOWER, VICTORINOX SWISS ARMY, ENERPLEX  "Life's Batter Outside"-outdoor experiences- from remote locales or packed music festivals-are musts for 'capturing' for visuals viewed later...or streamed live. NO WORRIES...never miss sharing a moment as there's an entire gadget industry devoted to keeping those personal electronics-all fired up-incase you cannot harness the sparks generated by your own physical movements!!! via GIPHY source portlandia.tumblr.com

SlideBelts, Casio Watches, Opinel, Lander Surviving any outdoor survivor jaunt-anywhere on planet earth with ease -and make great gifts for the aesthete too--being well designed...and tough . via GIPHY source adictiz.com SlideBelts -rachet belt design-is slide adjustable- up to 48" waist...pictured-the rugged Survival Belt $180 On left-ferrocirium fire started rod..right-serious integrated folding knife (heat treated AUS-8 stainless steel) can be opened with one hand packaging gives the 411 SlideBelts..."Adventure More, Carry Less"-handsomely packaged the Survivor Belt-is faux leather -actually made of internal webbing core coated in durable TPU alloy-have buckles that resemble car buckles-of highly durable glass filed nylon...and similarly are potentially life saving-as they are nifty compartments for LED flashlight/firestarter/knife/bottle opener. Note-Survival Belt won't survive TSA scrutiny. Pictured in classic brown...

Keep Personal Electronics Plugged In, Lit-Up-Shine-On, and Protected-At Home and On the Road via GIPHY source youtube.com NiteIze, GOAL ZERO , SEATTLE SPORTS Gadget-thing-y mobile device accessory masters NiteIze serves up a solution to those cracked screens and misplaced  cards and dollar bills-a CONNECT wallet that holds and ruggedly protects BOTH-with a CONNECT clip-can clip smartphone when wallet is removed-sized for iPhones+Samsungs.  Never miss a step-recharegable headlamps-are a huge growing category -vital for the early morning/late afternoon hours  in limited daylight hours,..and a smart item for cars and travelers everywhere-no matter how they get there. From NiteIze- Swipe to Shine™ technology-activates the light... INOVA STS Powerswitch  headlamp-dual power options (3 AAA batteries-or , a micro USB, rechargeable lithium-ion battery), dual (red or white)LED options-4 modes -compact+waterproof -and is also a multi-mounter-for accessories-like...