LYRA MAG.

Smiley,  the world's happiest brand is very pleased to announce the launch of collaboration with the international fashion chain  Zara… one of the best so-called fast fashion worldwide empires   The womenswear collection includes both designs from the collection as well as from  Smiley World Smiley. Part of the  Spring / Summer 2015 collection  for  Zara Trafaluc (aka    "I need to buy now"  ) , the   casual women's line is aimed at the younger GEN. Y-ers who maybe never even heard of Dazed and Confused… the   ultimate flick for 70s groove The high quality T-shirts and loose cut sweatshirts are available in black and white, with short sleeves and round neckline, embellished with exclusive patchwork designs or striped prints…with that iconic  Smiley free spirit with large embroidered designs inspired by "All Things Happy" and small details like sparkling bags, typical smiley faces and fast food fashion trends s...

NYC: runway collection Lead designer Oliveira Baptista is aways inspired by Lacoste's rich sporty heritage---and so he and his employer were (and always are) a step ahead of this year's trendy Athleisure inspired athletic streetwear. Highlights: Clean silhouettes with urban edge, functioning fabrics (have to see/feel to appreciate, imo), and luxe comfort-marching orders for the entire collection-from the runway-to rtw-to the footwear (and accessories )...AND OF COURSE THOSE P OLO TOPS . patent shiny grey-ish blue-a dominant F/W 2015 color...on men's Derby...nice stitch details…would look just right wear without socks lightweight-as rubber compound used outsole is also shock absorbing for all day wear leather-suede Derbys high-tops-leather metallic...white outsole... metallics and this shiny rich leather in F/W colors-in a lifestyle low-top sneaker-with croc logo on side The distinguishing commonality of almost all of the Lac...

NYC With"Life is a Beautiful Sport" as  MO...one might expect the carry-alls from international lifestyle brand Lacoste to be dedicated to hauling performance gear/wear... patent leather textured totes and small zipped pouches+wristlets -in f/ deep blues, blacks and metallics  But the gorgeous leathers-textured, smooth, imprinted, bling-less- clean lines of the men's and women's accessories...are from the preppy chic side of la vie ...roomy enough for the essentials  needed for that luxe life (reality or aspirational- non ???)- whether attired in an urban edgy work wardrobe, or week-end casually relaxed clothes. the footwear colors match-up ---- structured handbag is a fav...muted grape color is practically a basic and works with F/W 2015 tones...lined- with zipped compartments interior/exterior...optional shoulder strap blue grey-with navy trim-optional shoulder strap... shoulder, barrel and cross-bodies...roomy haulers in smooth leathers...