Jordan Brand brings the franchise’s 30th Anniversary celebrations to Europe:
in our inbox...
Yet another reason to take advantage of the strong USA $
PALAIS 23
From June 12-14, the Palais de Tokyo (PARIS, fyi) will host a consumer
experience showcasing the Jordan family of athletes as well as
commemorate the history, development and greatest moments that have
fueled the Air Jordan. Visitors can step into Michael Jordan’s shoes and
recreate his iconic 'Last Shots', test their skills in the brand’s
latest performance footwear and become part of the story through an
array of interactive installations.
Basketball is about community. As part of this three-day
celebration, a community court in the city will be transformed into a
Jordan Legacy Court — a permanent upgrade that serves Paris’ legions of
players, both young and old.
photo credit: Nike
JORDAN @ NIKE LAB P75
Throughout the the week, visitors to the NIKELAB P75 space will
witness a full Jordan Brand takeover where performance and off-court
exclusive products will debut throughout the weekend. Jordan.com/paris will share updated information on the upcoming European releases.
JORDAN LEGACY COURT
QUAI 54 WORLD STREETBALL CHAMPIONSHIP JUNE 13-14
The festivities throughout the week culminate with the 2015 Quai
54 World Streetball Championship. Hosted by Jordan Brand and Nike
Basketball, this annual event is one of the world’s largest streetball
competitions. Since its inception in 2003, Quai 54 has expanded to
include all aspects of streetball culture, with thousands of attendees,
special guests and the best outdoor players from more than 10 countries
battling in a stunning Parisian setting.
In addition to showcasing the best in street basketball around
the world, Quai 54 has a storied history for its own series of
sought-after Air Jordan colorways. Throughout the weekend, consumers can
purchase exclusive Quai 54 products from Nike Basketball and Jordan
Brand, including the Air Jordan XX9, the Air Jordan XIII Low and the Nike LEBRON Soldier 9.
CELEBRATORY PRODUCT DROPS
This exclusive Air Jordan XX9 features a classic fragmented
elephant print on the upper paired with an iconic gum outsole. The Quai
54 logo adorns the shoe’s tongue, while a bold Jumpman adds energy to
the silhouette.
This classic Air Jordan XIII silhouette features a premium mesh upper
and black tumbled leather, while the midsole pattern closely resembles
blueprints of the Eiffel Tower and pays homage to the tournament’s
backdrop.
The LEBRON Soldier 9 receives a bold makeover with multiple Quai 54 logos on show across the shoe’s innovative ankle and mid-foot strap system. Added details include a distinctive black and white geometric patterned lining and Quai 54 logo on the heel tab.
All Quai 54 shoes will be sold exclusively in Europe, starting on May 30 for the Air Jordan XX9 and Nike LEBRON Soldier 9, and starting on June 13 for the Air Jordan XIII Low.
Jordan Brand is celebrating 30 years of the Air Jordan franchise
by sharing Jordan heads’ stories around their most cherished Js. Simply
post a selfie on social media featuring your favorite pair of Jordans,
tell us why the shoes are so special to you and tag it @jumpman23 using the hashtag #wearejordan.
The LEBRON Soldier 9 receives a bold makeover with multiple Quai 54 logos on show across the shoe’s innovative ankle and mid-foot strap system. Added details include a distinctive black and white geometric patterned lining and Quai 54 logo on the heel tab.
All Quai 54 shoes will be sold exclusively in Europe, starting on May 30 for the Air Jordan XX9 and Nike LEBRON Soldier 9, and starting on June 13 for the Air Jordan XIII Low.
MY Js
The Jordan Brand 30th anniversary experiences will take place in Paris from June 12- 14, 2015. Stay tuned to Jordan.com/paris and quai54.com for more details.
