741 Broadway, NYC
On the cusp of hip Union Square-meaning very subway friendly-E.L.F.
EyesLipsFace.com debuted its first store -in just about record time, we were told- in Manhattan last week...taking
probably less than 3 months to get going and emerge with a clean, easy to navigate, demo friendly emporium of makeup, makeup tools, nail polishes etc.
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| 10 flatscreens offer product highlights and how-to's |
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| free makeovers |
Even fans of E.L.F. available at retail partners will flock to this brick and mortar take on what has got got be one of the most inexpensive brands anywhere---as this store carries all the makeup collections (studio, essentials, mineral )...just about-with 1000 skus---rather extensive.
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| BONUS-the color tone ranges of these SPF15 tinted moisturizers---most brands have only 3-5. |
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| quality packaging |
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| color ranges including yellow or red undertones---work for all skin tones is very impressive |
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| hot item-concealer pencil-very smudge friendly |
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| truly a global brand-these palettes will work for every skin tone on the planet--- |
When we say inexpensive---we mean like every item seemingly retails from $3-$6...yet the quality of the makeup-and we demo-ed plenty--is very high...including the one item we usually splurge on...foundation.
Billed as affordable luxury---we would go further and say---affordable mass market too---it makes one wonder about the pricey makeup lines...and yes even E.L.F.'s packaging is sturdy and aesthetically minimalist contemporary.
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| color palettes---offer a range that rivals brands costing 10x more |
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| sold individually or in a handy 11 piece brush set |
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| Nail polishes---come in packages and individually ---all the trendy polishes ---plus neutrals |
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| on the left-Joey Shamah-CEO-who reportedly got fed-up with the cost of his wife's makeup---and started E.L.F. with his father-as an e-commerce only company-cost conscious yet quality---that GREW! |
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| have it your way-light as air powder...customize shades for one's own face-and match up undertone too |
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| pencils, glosses, matte-shiny---from classic reds to pearly pinks--plus a new Lip Exfoliator from the Studio Line $3 with quenching shea butter, vitamin E and avocado, grape and jojoba oils. |
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| Happy E.L.F. employees--- |
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| sweet treats for attendees |
