ROJAS, THREADS 4 THOUGHT, GESTUZ, SAO PAULO
Garment Center, NYC June 29, 2009
We recently had a quick review of some of the trendy labels Agent R.E.D. showroom reps…in its spacious midtown loft in midtown Manhattan.
ROJAS is an edgy casual Los Angeles based label designed by fashion vet Freddie Rojas who has scooped up celebs and regular types as fans. And print editors too…half the samples were out on spec when we stopped by.
For Fall 2009, Holiday and Spring we did preview some well made and affordable separates. We really liked Rojas take on the popular plaids-in tunics, tops and minis.
THREADS 4 THOUGHT is a a best seller for the showroom. The comfy tees, leggings that look like jeans, and artist designed graphics we saw (men’s line) are hip, made in fair trade environments and made from ORGANIC or recycled fibers. Yeah!
PLUS; Two percent of sales, not profits…goes to the Natural Resources Defense Council and the International Rescue Committee.
GESTUZ is Danish line with a “laid back rock chick” and “feminist minimalist” attitude that translates well in the separates we saw..
Top picks…the leather looks and jumpsuits and hope to see more of the collection at the Bread and Butter trade show.
SAN PAULO is a collection that’s modern and fun…but we think the styles will appeal to a broad range of women.
Our favs are the long knit sweaters that are ridiculously low in price …every piece under $150.
Knit jerseys and stylish prints---on cute sleeveless frocks are also stylish.
We couldn’t find a website…but have a feeling this label will be catching on with buyers.