BOULE – the pit stop of choice in LA for the sophisticated palette in search of hand crafted chocolates and pastries
Timestamp: 11:40am, Tuesday, October 15, 2007
Text, Vivian G. Kelly and Laura Wood
Images, courtesy of Think Public Relations
Is your palette jaded? Even the most discerning foodies will be sure to love the delicacies at Boule, modeled after the traditional French patisserie but with a modern edge. The walls are painted in “Boule blue”, a color that was custom created just for them, which matches their signature gift, the Boule hatbox. The box makes a great gift, very couture in nature, as you choose precisely what goes in the box. It makes an ideal gift [especially for the upcoming holiday season] just about anyone on your list would enjoy. It's rare to find a gift that's suitable for business associates, teachers and friends.
In addition to year round pastries are seasonal offerings purveyed from local farmers’ markets, which help to promote LA's local food movement. The ingredients to goodies such as the macron [a meringue cookie with creamy puree in the middle] vary seasonally. We sampled the scrumptious pumpkin macron available during the Halloween to Thanksgiving period.
Best-sellers:
- Boule hatboxes filled with your choice of sweet treats [for her]
-Boule hatboxes filled with savory treats [for him]
- Signature Fleur de Sel caramels – they made Oprah’s “O List”
- Pyramid shaped chocolate macaroons that achieve the perfect balance between chocolate and coconut.
In addition, there is a wide selection of handcrafted varieties such as lichee nut and lavender infused chocolates.
If you’re not in the mood for sweets, there’s the Boule Blend coffee by Intelligencia from Washington State It’s so popular that the 1 lb. to go bags were sold out. You can also pick up a handsome cup and saucer by Frances Palmer pottery [$48 for the cup and saucer].
If you’re lucky enough to be in the LA area, Boule’s caterers can bring the Boule experience to your home. They’re available for private parties and wine and chocolate tastings. Celebrities love their sweets too. Regulars include Bruce Willis, David Beckham, and Oprah. Rail thin Hollywood types have been spotted sneaking more than a few of the bite sized versions at these catered events.
Coming soon: a monthly calendar of special in store classes to learn the art of chocolate and pastry making from the chefs themselves.
If you’re not in LA visit their website, www.boulela.com and indulge yourself or send everyone on your Christmas list a box of these unique temptations packaged in a chic Boule box.
Boule LA tel. 310-289-9977
*Boule’s Location as of November 1st: 413 North Bedford Drive, Beverly Hills