The late Intelligent Nutrients founder Horst Rechelbacher -a man dedicated to a purer life without toxic chemicals...made quite the favorable impression on us.
We are always ref-ing the wide-ranging convo- had a few years back - that included his astute observation that a stroll down any typical haircare aisle in any retail outlet-serves up shampoos (or conditioners) where the first five-thereby main ingredients...would mostly be the same. Point being...high or lower priced, there is plenty of toxicity shared by all things devoted to cleansing/caring for precious stresses.
Hence the USDA Certified Organic label-the highest standard for 'green' imo-is seen a very few haircare brands ...but are happily on high performance products- including our two favs -the aforementioned Intelligent Nutrients and TELA BEAUTY Organics by Philip Pelusi.
AND there is a growing awareness by all haircare brands---that consumers world wide are aware of the negative associations of certain high risk ingredients...leading to launches by numerous entrepreneurial types...of haircare collections lacking the no-nos-like parabens and sulfates-plus all cruelty free.
Some Highlights from new brands dedicated to giving ladies hair that is worthy of any hair flipping GIF...
|Founded by another serial entrepreneur (and smart smart smart) NEUMA Beauty was founded with "beauty, health and sustainability as our heart." Free of the 'usual' non-desireables (ZERO synthetic fragrance, sulfates, parabens, 1,4-dioxane, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, ureas, carcinogens and environmental pollutants.)-plus no synthetic fragrances either-every product has a complete full ingredient disclosure list-which believe it or not-is not true of many brands and perfectly legal too. PETA certified cruelty free, 100% certified made with wind power and 90% recycled (post consumer resin) bottles-and of course inside...formulations based on plant based botanicals and essential oils like lavender, tangerine and vanilla in their rich neuMoisture Shampoo that we tried...true aromatherapy worthy-smells great and the shampoo 'experience' is true creamy nurturing cleaning-without harsh sulfates! Available-for a range of individual scalp and hair needs.|
|Niucoco based on the rich nutritious hydrating cold pressed, extra Virgin coconut oil...hails from Canada. Free of sulfates, parabens, phthalates, no artificial fragrances...plus 100% vegan+non-GMO...three products Hydrating Shampoo, featherweight Smoothing Conditioner (which is good for all hair types), and a multi-tasking Renewing Hair Serum ($29-$50)|
|Number 4 High Performance French inspired collections-are sleek packaged haircare solutions...that are vegan, gluten free, sulfate free and paraben free. Their signature MO of this company- the Liquid Complexes™-made of essential oils and herbal extracts that heal tresses, add natural sheen, and maintain hair color...without the drying alcohol stuff that is found on many labels. Handy-travel sized sets $25 containing brush, shampoo/conditions (volume or hydration) and body lotion.|
|T'ZIKAL™Beauty is founded by a husband +native Honduran wife...hence the sourcing of richly moisturizing OJON Palm Nut Oil from that country-as the multi-tasking basis of this beautifully packaged hair care line. We have already put into our daily hair care routine the light light light Shine Rich Dry Oil Mist (paraben-Free, EDTA free, sulfate free, no artificial fragrance, color or dye pH-balanced) made of oils and fresh subtly scented from bergamot, hibiscus and lavender.---in a spray bottle...that we think last us many many months. $32 Nice.|
|Sallye Ander...homemade shampoo bars-with that old fashioned touch--that are made in small batches in a small town in New York.Reminds us of Lush... which is a compliment. Pictured the soothing Calendula & Chamomile with calendula leaves- that fragrantly makes for an aromatic experience...and the all hair types Red Clay & Henna Shampoo. $14.95 each. All Salle Ander products embrace their stated fav ingredient-olive oil...though we couldn't find the ingredient list on their website|