UA CONNECTED FITNESS™ Debuts Record Platform- fitness/activity/health app…
Our observation-Under Armour was not the first global fitness/athlete/active lifestyle focused brands out there…THINK Nike, Adidas, Reebok...
|daily, weekly, monthly goals---competitions|
|select activity-track data-sleep counts|
|steps vs sleep -visuals of the Under Armour Record-easy to read dashboard|
Nice touch-UA Record's ability to work with work-out fiends' favs--devices from Jawbone, FitBit, Garmin---as well as apps likes its now owned MapMyFitness®-MapMyRun, MapMyRide...
Plus if the competitive type (vs the comparing type/) 20 humans can be invited to join one's networks to compete in customized challenges centered on fitness/health goals-with real-time updates, leader boards etc.
|choose challenge---Way different than those college days beer chugging contests but similar to summer camp Color War.|
Like a once motivated niece-who after 3 weeks said "eh-was cool to use-but then it (fitness tracker) didn't match my outfit…"
Also on the App Store + Google Play store
PS: Along the lines of Timex's new GPS watch-we look forward to something by Under Armour that untethers the smartphone, altogether…and doesn't require uploading personal health data to third party sites for real time feedback.