Longevity in the outdoors/adventure world is impressive…so why not reference the past-often literally or refreshed…for tomorrow's goods. It makes for smart business and sells a brand's story across multiple platforms.
CHACO---we had memories of the Grateful Dead with the From the Vault series of double and single strap classic Z sandals from Born on the River Chaco.
The web selection was easy-based on the bestsellers since celebrating birthday number one-back in 1989.
|Vault Collection-CHACO-MADE IN THE USA $125|
|In Tan--main compartment -drawstring closure +buckle one, exterior zip pocket+2 pockets with buckle closures, interior zipper pocket on main flap|
|Not too many (okay, none) Outdoor Retailer exhibitors we ever saw cite Coco Chanel as inspiration!!!! |
The Best Color In The Whole World Is The One That Looks Good On You
|Leather backpack straps,|
|signature Ellington interior|
|Rugged and water repellant, wind resistant Tin Jacket with Mackinaw wool lined collar---plenty unlined pockets, hanging loop inside-|
PIMP MY RIDE -Our obsession with this MTV series conjured up deep felt needs to hose down our Subaru warrior of a car…much like these jaw dropping (in some cases) motor vehicles that somehow emerged sparkling clean/without a scratch ---on the tradeshow floor.
Smartwool took this van across the lower 48 in 2013…with fans' signatures --- scribbled on…#SWfanVAN
|we took a look at the list of locales---no Manhattan stops in 2013---we would not want to see this vehicle plastered with NYPD issued parking tickets-and then towed to the tune of $370. Smart of SmartWool to skip that|
For a mere $130,000-FILSON's Edition AEV Brute is a phone call away…and tempted many attendees with its handsome good looks.
This MADE IN THE USA double cab is customized by American Expedition Vehicles…and features (copied from website…)
|seats with Made in the USA Horween leather and Filson Twill Panels…|
...a stamped steel Front Bumper, 9,500-lb. WARN Winch, a fully functional Heat Reduction Hood, 3.5" Dualsport SC Suspension System and 35" BFGoodrich Mud Terrain KM2 Tires. Powering the Brute Double Cab is a 6.4-liter HEMI V8 engine, producing an exhilarating 475hp. Brute Double Cab:
Exclusive features only available on the Filson Edition
- Filson-specific, non-metallic dark green exterior paint
- Filson signature Horween leather seating accented with durable, Rugged Twill panels
- Filson Rugged Twill custom rear seat storage bag
- Exclusive Filson exterior and interior badging
- Custom tonneau cover
|Built in rear seat storage bags|
|IMO---if mpg is deciding factor-this ride is probably not for you.|
|2 person tent atop-nice view. Painted with Axalta Coating Systems' custom water based color-Beyond Bronze -eco too|
|can run on biodiesel or diesel…more info. Inside-from sister brands Brunton, Primus, and Han Wang|