|easy to spot Darn Tough's booth---look up or ask the soft swirl ice cream cone eaters to point the way...|
As we flip through magazines…online and print-we rarely register the advertisements.
But lately we've noticed the NYSE listed, Gildan owned Gold Toe® socks brand-(mostly made in China, fyi)-inserted on facing side columns in glossy reads.
It's not just the genius gold toe that pops out-it's the fact that socks are truly fashion statements (plus rather inexpensive ones, relatively speaking)---AND enough of a market reality ($) to buy pricey real estate in women's high end editions…
Anyone who puts up with ill-fitting and/or freezing cold/sweatin' hot pair of socks…might be the type that suffers for fashion…BUT WHY?
|Color blocked, solids and prints...|
Outdoor sock brand Darn Tough Vermont has been 100% making- guaranteed for life hike/trek/run/bike/hunt/tactical/kids and yes... majorly colorful lifestyle socks (Poppy Gal Design Studio collab)---for nearly a decade now.
Small needle knitting the ultra- finest merino wool-sometimes blended with Coolmax® (moisture management)--season after season churns out great fitting, durable, comfy and snazzy looking feet coverings for a whole bunch of activities. And that includes motions by catwalk wannabes as well as mountain scalers.
|new for Spring 2014-Rin/Bike, Lighter Hike/Trek (2nd from left, and far on right-women's Light Hiker Aztec Micro) and solid rib Lifestyle Crew….|
And just when we figure-there cannot possibly be a toe not covered properly…DTV comes up with new styles to fit market demand. Sharing the company's superfine merino wool DNA --all styles also stay put on feet and are chafe free via True-Seamless™ technology.
|Run/Bike No Show Mountain Top Light Cushion- panels up top allow foot to breathe,|
Hikers have options too-with more Darn Tough cushion and light cushion Hike/Trek socks-that now deliver at quarter length.
Fit, moisture wicking comfort -all here-with elastic support at the arch that keeps the socks from slipping.
|Aztec Micro Crew and Daphne-quarter length cushion socks (in four earthy colors/Poppy Gall collab)---new for women---|
|kinda see the difference in thickness-of cushioning-with lighter hiker up top|
|Crew length-Solid Rib Basic Lifestyle socks|
|many many options-wearing these are a revelation on what comfort is...|
INFO and Stores: www.darntough.com