In Our Inbox…
NEW BALANCE's latest kick…is another primo example of how 3d technology is changing our world as we run in it.
…the 980 V1- Spring / Summer 2014 collection -sports the brand's new Fresh Foam innovation.
Runners' gaits were analyzed every which way to Sunday- and analyzed via completely new design software---then conjured up a shoe that seems to follow the cushioning trend, form, functionality, and fit of a natural running shoe with added shock protection.
The hexagonal structure of the new midsole conveys a "harmonious feel" and at the same time provides natural stability. This is a completely new midsole technology that provides superior cushioning and furthermore guarantees a perfect energy rebound.
The 980 V1 is made by a special 3D printing technology (so cool)…with a 4mm drop, a seam-free upper with welded seams for friction free comfort -and a more glove like fit .
+ 4MM DROP
+ FRESH FOAM
+ FANTOM FIT UPPER + FANTOMFIT