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ATHLETA Late Winter/Spring 2014 Performance Wear Part 1




right-stripes balance capri $84 -wicking breathable Pilayo w/ Sharkbite top -French terry-really soft, $89. left-crush Connect short-stays put Pilayo- $42
If we had an award for retailer of the year-our pick would be Athleta…the GAP owned on-line and bricks and mortar purveyor of performance/casual lifestyle attire for women that move…sporty wise, or partaking in the trendy barre, yoga stuff.
Run-On Jacket $118-reflective cross-hatching, hoods zips down into collar,  thumbholes insure great fit, featherweight...

weather tough snow pants-side leg zips easy on/off



The Spring 2014 -early deliveries…media review showed a large collection aimed at the popular work-out/stretch activities, easy wear casual separates, and new colors for best selling styles -in particular purple, something like 8 shades of grey-for late winter... and light lime green--AND tweaks of Athleta standbys to make them even better.


cozy cowl knit with adjustable drawstring waist-tad longer than tunic length…goes great tossed over tights/leggings
Like many other labels-Athleta addresses the realities of wearing gym class ensembles -straight out of the studio---maybe with an addition of a scarf, belt etc…to one's next destination.

Versatility and easy care fabrics-givens!

Expect to layer up this time of year-

back strap totally adjustable-cool feature 



















There were many moisture wicking-cups removable bra tops-with low-to high levels of support. Adjustable straps and seamless construction---adds to no-chafe wear.
reflective pop-side zip -good for outdoor running

drawstring -harem pants style capris-go with all the tank tops...

Layerable racerback tanks- fitted not clingy tops …from class-beach-bar...

Chi Tank-$42
Many many layer on racer back tops-the fit is clingy but forgiving…all moisture wicking, easy clean.




flattering wide waist band---capri in purple-and grey below stretchy enough for gymnastics….

ruching detail-reflective pop in back


cozu hoody with style----ruching details and half zip pop. Thumbholes assure great fit

with sweat zones, ultra wicking fabric-and side pockets-knicker length good for hiking/running as well as gym activities

Skorts…are practical-with built in compression shorts underneath. Any of these pictured could work on a tennis court, running around a trail or track…or as fast dress-up for off the beach jaunts. Wide waistbands flatter-and details like zip pockets for necessities and reflective logo pops-make these flirty styles practical too.

run skirt-cut at the sides allow for leg movements


mesh panels breath...



half zip cottony hoody-yoked neckline with drawstring+ side pockets---nich cover-up

stretchy stay put shorts-barre/yoga/cross fit enthusiasts-user friendly




"Radiant Orchid" is the Pantone color of 2014---and Athleta has several variations of the purple-pink hybrid. The such bottom details are what make these tanks/hoody so feminine---all would look great with jeans or summery sheer skirts.

Nice digital print-black moisture wicking panels...


Body hugging long pants and capri  length----great fitting-keeps it al together, reflective logo pop, purple bands air rated for moisture wicking where needed most.


Flattering insulated core-with 4 way stretch sides.sleeves-love this jacket-3 seasons wearable


another terrific insulated jacket-lightweight enough to layer under or over…compacts to pack easy.

Sprint Reversible Seamless Bra $48-high support, stink free and nice-reverses to a strip print. In a pretty coral too.


Crush Connect Short-$42-stay put-moisture wicking Pilayo

also in shorts length-of moisture wicking Pilayo

detail-Crush connect capri-in dark razzleberry

reversible tank

Record Time Run Short-get a PR for $39-no swish-swish Swiftrek®moisture wicking/fast dry

wide waistband flattering and comfy

great fitting-ruched knee details

moisture wicking -reflective pops-zip arm pocket for necessities-wear to work out in-or casual around town. This is the kind of top we take on travels

pretty-super soft French terry material-feminine ruching details…another wear everywhere piece

Sugar Rush top $89…cropped and boxy top (in mink) actually drapes well-easy to wear with barre legging as well as layer over fitted tanks-very cute


ATHLETA