"Where Beauty Meets Business"
"Brand Conception to Activation"
Javits Convention Center/NYC
AND all about the packaging...
|Royal Labs has its own line of beauty/skin+body care products-in distinct packaging ...plus makes products/manufactures for other brands|
AND about all the claims for anti-aging goodies-who really conducts those tests---
What is the deal with all these private label/contract manufacturing companies---as in we can all just go out and make-up our own make-up line...or skin care line. Just sign a contract somewhere.
Yes, there are tradeshows for everything-and after attending the HBA Global Expo---our brains cells were charged with a slew of new info...and our arms filled with trade magazines that offered up a bunch of answers to the prior questions.
|we loved the packaging of deep steep collection of personal products...|
Here's to refillable palettes...
Alber Elbaz's flirty package designs (and products) for giant Lancome make-up)... and marketing wise- brand consistent good looks that serve to up a label's ante convey a positive/enticing story...be it the company's heritage, key benefits/ingredients of a product...and for beauty FOR SURE-the benefits and active ingredients---all on the packaging!
|elegant and 'simple'-what we wold expect from a luxury or prestige brand...|
|novelty bottles and containers...including incredibly inventive shapes, designs and materials...especially for fragrances...Genius! Reminds us of why Avon perfume bottles are collectibles.|
|stunning-diffusers are gorgeous-by Puzhen Life|
IMO ---he most likely hired/worked with one of the more scientifically smart private label companies- to make his skincare line-it didn't mean that the products were not effective.
But the packaging was worse than anything we've seen in years (decades, even)-super cheap looking, plain plastic with plain ole' labels stuck on. YIKES.
|battery or via electirc cord|
|Big believers in how scent/aromatherapy can calm/relieve stress...Puzhen Life---diffusers are very popular in Asia|
Hmmmm...maybe he should go to this show.
As far as raw materials/ingredients go---there are other trade shows for that but we found a few exhibitors here who do their own scientific research and have many cutting edge (and sometimes patented) active ingredients (and research documents to support the claims).
|essential oil diffusers make a statement when packaged as such|
It really made us think about all the beauty and hair care products on the market-just how unique are some (and some ARE NOT)---Sometimes it is just the packaging...
|Pantone® is a go to color whiz of a forecasting firm for a host of industries---including fashion, footwear, performance wear/gear---and beauty.|
|literally-buckets of color tabs...|
Something today's smart consumers ---expect no matter if from an inexpensive brand or a 'luxury' product.
|unlike metallic tubes of y'ore...these graphics won't wear off with use|
|Recycle this-injection molded tube w/ injected label|
|Dual Chamber tubes...|
|bold graphic prints...on tubes!|
We sat in on this terrific session -hosted by leading beauty consultant, Wendy Lewis ---on social media and building one's brand. And we're all brands-in a way.
|new formulas and active ingredients-ready for use...many - we noted - delivered -courtesy of Mother Nature---and Marine sourced too-algaes...|
HBA GLOBAL EXPO