Sunday, September 2, 2012


Aspen Club NYC/Outdoor Retailer SLC

words/images Judith Ecochard

A casual winter uniform-scandic print dasher skirt- mini skirt with drawstring waist, layered w/-l/s lupin top $69 w/cowl neck in port wine-super soft sueded Tactel® dries 8x faster cotton, down lake shore vest-in golden maple $158 removable hood,/faux fur trim (other colors available), boots...
ATHLETA previewed a thoroughly wearable, well made assortment of separates for on and off the slopes, indoors/outdoors endeavors, and just lazing autumnal colors, great prints...and performance fabrics and features---ALL at price points typically lower than apparel we see at other labels.
pockets-hand warmers and snap

And we see a lot. Very Impressive. No wonder Athleta is opening up brick and mortar establishments at a rapid clip.


you go girl...reflective details in insulating moisture wicking running tights /jacket

Wind warrior tight $98 ankle zips for ventilation-windproof/water resistant/wicking/quick drying Velocitek®

back panel adds to visibility and super moisture wicking...

Twist half-zip-non-chafing-w/zipper garage -next to skin fit....of Meryl® Skinlife-combats odors/highly wicking-stretchy-lots of colors available $89

lots of outer pockets-bold zips with color pops.

This plaid dolomite jacket...$174 sports a lot of on the slopes design details a fashion type might not need but would resistant fabric (10,000mm)...innovative collar zips that allow for easy ventilation, hem cinches that keep the snow out-and the jacket length is ideal.
Lucky Star Cami $59-built in bra for low support, in misty mauve...flattering mid section. Soliton yoga tight $74-w/ slight herringbone pattern-slimming rear back seams, flattering waist, leg rushing-versatile enogh to wear day-to-day.
Our top pick-is the Snow Summit Dress-$ cozy -can sleep it in (removable faux fur collar) ---but with design details-asymetrical zipper, thumbholes, seamed shapes that flatter-and an inner fleece that insulates without the bulk...
port wine heather
Falcon heather and and lack---other colors...reminds of of Norma Kamali's terrific sweatshirt separates that elevated those at one time, sloppy casual basics---into polished daywear,

Nordic knits...ribbed wiast collars, flattering cowl neck

zipped cozy hoodie-princess cut/seamed patterns adds female friendly shape to a basic-and snowflake design on the hood ...pretty

Stoked Sweater$98

Dashing through the snow---or the mall---snowflake and nordic patterns---in half/full zip tops-great pieces to layer or wear on their own.
cotton/poly super soft-semi-fitted, mock knit-stretchy side panels

hike or ski in these---stylish enough for après ---too.

Stretchy performance fabrics---in slim, semi-fitted and boot-cut---Athleta's pants have the style of street wear-but are made from materials that stretch, breath/ wick away sweat while maintaining body heat--- and are easy care-machine wash/dry. Hiking, trekking, travel suitable...with flattering pockets, belt loops placed just so...
Pilayo® Dipper Pant $89

puffy down jacket-nice roll collar-side pockets...a classic

 down lake shore vest- $158 

removable faux fur dollar/hood

Nordic Hoodie $138=feminine shape w/removable faux fur trim, super soft+cozy inner fleece. Cute!

notched back waist detail---in corduroy slims, lightweight, plenty of pockets---year round wearable, btw
neckline with ruffle details-ruched cuffs-basics with a feminine touches

We love wearing skirts over tights---and Athleta makes some of the nicest ones available. Winter friendly-the quilted Snow Stomper $89 is warmth without the bulk-with Primaloft® 100-great pocket details, flattering cut...rear kick pleat for mobility.

diamond peak tight $69

Nordic patterned Diamond Peak basics to wear under the above...super soft--- performance friendly--- can wear under ski clothes too.

Perhaps Athleta's most technical ski/snow jacket ever---we were really impressed with the features...rivals other labels charge a lot more.
Recco®-avalanche rescue system-we see in other top-of-the line apparel usually costs a lot more...sewn in

seam sealed-waterproof -20,000mm Slalom stretch jacket $269-warm hardshell---at a great price

powder skirt, inner pockets, warmth wear you need it via lofty insulation, core panel that wicks away moisture

inner pocket w/pouch, mp3 friendly

this is for ski a zippered arm pocket

pitt zips for ventilation

articulated hood-adjustment toggles

inner cuffs with thumbholes...keep the cold out...doubles as a nose wipe

More crew, full and half zip options...with insulting inner linings...very nice, versatile pieces
Diamond Peak Half Zip $98

Flashback Vest $118 run -or layer in this---quilted insulating core, stretchy sides...nice color pop zip

Twist Half Zip $89-non-chafing, next to skin fit, Meryl® Skinlife combats odors, wicking-with a zipper garage

skirt/capri combo

Printed Tinker Tank $52

Glittery-stretchy, moisture wicking-we love this new fabric Athelta uses in these yoga tops...
Space dye-L/S

Bindi Layer Tank $64-built in bra-low support, 2-in-1 design, Meryl® Skinlite wicks and combats odors

Scrunch Cami $64 built-in bra, longer length for downward dog coverage, ultra-flattering side ruching.

reflective logo pop

More zipped sweatercoats...mid thigh length-very practical.

great colors...prints...

details...stretchy sleeves...

Slalom ski pant $198-with kevlar tough re-inforced leg cuffs, fully seamed seal hardshell,  water resistance to 20,000mm
Athleta's ski/snow pants rival the jackets-loaded with techy features---
keep the snow out-kevlar cuffs

moisture wicking lining-velcro/snap waistband...snug flattering fit

Fall Line ski pant $218 water resistant to 10,000mm

built in leg gaiters keep the snow out

trouser fit---pocket details-reflective logo pop-stretchy softshell for full mobility...helpful on wipeouts.

Slalom Ski pant-port wine $198

Twin Tip ski pant-$179-faint herringbone design water resistant up to 10,000mm, seam sealed zips,  built-in leg gaiters

Twin tip-also available in black...

nice-back pockets/rivets/belt details

...what we wear the most-the Quickstep Capri $64...flattering wide waist bad-stretchy, wicking, Velocitek® CoolMx® gusseted lining...w/ NeverEnd waist drawstrings---never means hunting for the ends. BRAVO.

reflective details-back legs

water proof zip pouch-in back- mesh lock down zip waist pocket


Pilayo® braided headband $12