|These are the older faces of tradition-a fab snap we took of an archival image- at the Girard-Perregaux Boutique (701 Madison Avenue@ 62nd/63rd Streets)-notice all the women workers-as we were told "men worked in the fields"|
THE NEW FACE OF TRADITION
Grand Central Station, NYC
Truly bustling, Grand Central Station is a place that runs like clockwork (more or less)...and thus an appropriate spot for a celebration of haute horologists, the Swiss luxury brand- Girard-Perregaux---who magnificently launched a new branding campaign...staring eight of their young watchmakers. Genius idea...
...for invited guests to see some of these interesting and immensely talented G-P employees...at work --and also to experience the steady handiwork needed to actually service one of these luxury timepieces.
IMHO=truly The Art Of Making Time
|Vintage 1945 Tourbillon with Three Gold Bridges-a patented design that is the 'signature' as it were for Giraud-Perregaux-with a pink gold folding buckle/alligator strap...functions: Tourbillon, hour, minute, small second on the Tourbillon|
What super wowed us---the vintage, one of a kind, archival watches that G-P made for clients over its 221 year history...exceptional...and the first time- these treasured timepieces have traveled abroad.
|a beauty-women's watch inlaid with diamonds|
|Vintage 1945---hour, minute, small second---with alligator strap|
FYI: This guy -an invited guest- must have been at it (learning the craft) for at least a half hour-Mister Determination!
|watchmaker Mathieu Bergeon---has musical taste we agree with (Top Pick = Appetite For Destruction/Guns N' Roses)..probably likes Hanoi Rocks too|
There were mechanical instruments that measured ...well everything---mechanical movements of these intricate timepieces...lacking engineering degrees, it was hard for us to keep us...LOL.
|Never too young to learn...|
We followed this festive outing with a visit to the architecturally distinct 701 Madison Avenue locale...
The history of the 221 years old Girard-Perregaux firm is on display ---as are many of the limited edition watches that have been crafted...including the vintage classically handsome watches...from this firm that boasts over 80 patents!
|love this---a hand painted bezel-timepiece for locations around the world---with a 'built-in' calendar that auto-corrects|
|handsome pen comes in gold too.|
The multi-story boutique-includes a cleanly designed main space- with a soaring ceiling punctuated with Venetian hand blown Mangiarotti glass lamps (really chandeliers).
And a lower level conference room and facilities, reached by a positively Batman like elevator--- the likes of which we have never seen...could do double duty as a secret hideaway ...for...whoever needs one.