"SHAPE NOT SIZE"
The Levi’s® Curve ID line is already an international hit----with the three distinct cuts of jeans--- tailored to a gals hip/waist ratio...
We saw the launch of the CURVE ID SYSTEM---in a Modern Rise, below the waist style...for Slight, Demi and Bold silhouettes--- last summer...
Now this denim über brand has a more Classic style that hits right under the waist,,,kinda like the jeans we grew up on...in Skinny, Straight and Boot Cut legs--- with assorted finishes.
And judging by the Fall 2011 runway shows---a higher waist is gaining favor, Well we think at least we won't need those insanely long shirts that we never seen to find in our closet when we need'em.
AND
New sizes---32, NOW...34 in the Spring...then 36/38 in the Fall 2011---an acknowledgement that we are a big and bigger world.
AND
An addition to the CURVE ID FIT SYSTEM...the Supreme Curve...for the 'curviest' amongst the ladies...in select markets.
SMART...and let's face it---we are all sick of going to the human tailor to get the ultimate fit on the thing we wear most...our jeans.
INFO:
www.levis.com
We saw the launch of the CURVE ID SYSTEM---in a Modern Rise, below the waist style...for Slight, Demi and Bold silhouettes--- last summer...
Now this denim über brand has a more Classic style that hits right under the waist,,,kinda like the jeans we grew up on...in Skinny, Straight and Boot Cut legs--- with assorted finishes.
And judging by the Fall 2011 runway shows---a higher waist is gaining favor, Well we think at least we won't need those insanely long shirts that we never seen to find in our closet when we need'em.
AND
New sizes---32, NOW...34 in the Spring...then 36/38 in the Fall 2011---an acknowledgement that we are a big and bigger world.
AND
An addition to the CURVE ID FIT SYSTEM...the Supreme Curve...for the 'curviest' amongst the ladies...in select markets.
SMART...and let's face it---we are all sick of going to the human tailor to get the ultimate fit on the thing we wear most...our jeans.
INFO:
www.levis.com
