First Look At “AUTHENTIC INSPIRATION…MODERN INTERPRETATION”
Rockefeller Center, NYC
Words/Images Judith Ecochard/LYRAMAG
A classic American brand LANDS’ END smoothly sailed with its nautical heritage (since 1963---!) and fresh, breezy updates for F/W 2010.
And might we add--- a terrific display of vignettes that attendees could easily meander around and take in… PLUS truly helpful Land’s End employees who know their merchandise.
Essentials that we know and wear
… a wide assortment of down filled outerwear…that are fashion/ function fused…and durable. And practical----there should be a Lost Sock Club too. (Replacements at half price).
We know as our shapely white Chevron jacket---cut for us gals… has splendidly survived many types of washing.
Vests---a versatile piece come in a rainbow’s worth of colors.
…jackets and parka lengths---
For men too---from the classic commuter to the new Daily Expedition.
And the tried and true wool pea coats (Men/Women), a Bridge Coat (W) and Barracuda (M).
WOMENSWEAR--- have the basics…lovely sweaters, including many cardigans-
--- in a FeelGood Yarn that’s cashmere soft “for the price of cotton.” New Alpaca blend sweaters coats also provide lightweight warmth.
And are illustrative of how a well made and finished value clothing can be...
---- and layer-able all American classics are easy to wear…
MENSWEAR: Pulled together casual classic ensembles and business separates for the clueless or for the men who need no wardrobe help…Lands’ End has them covered…
With… nice merino blend wool sweaters,
...five pocket denims and crisp white oxford shirts for all!
Added benefit---the pants are cut “Traditional” and the trimmer fitting “Tailored.”
ADDED ---an enormous luggage collection of airline proof checkable and carry-on haulers, computer backpacks and messenger backs---all available for customization.
(LANDS' END CANVAS)
Children’s school uniforms are adorable…and soon to launch---a phys ed collection. Nice…the fabrics used are performance tough, resists fading, stain resistant---and breathable.
THE HERITAGE COLLECTION
A group of Lands’ End’s iconic styles from the canvas totes, to Super Tees™-----Pima Polos…and the timeless nautical jackets.
Europeans love authentic Americana!
The most buzz at the preview belong to the sophomore season of LANDS END CANVAS™---FALL 2010
That is a more modern take on the basics.
Designed with flair, gals get vintage work wear that come in winter banishing pink, indigo blues, and soft darker takes on the neutrals.
Feminine yet utilitarian ---the jeans for gals are in every rinse imaginable…and felt high quality to us.
There is a PREPPY spirit pervasive throughout…and though this collection.
Aimed at the Gap-sters, maybe …the prices here are just barely above the value branded main collection.
The men’s side of things is equally as stylish…with denim every which way, slim fit chinos, washed cords,
... and an array of tops in colors for all.
We particularly thought the sweaters (men's and women's) ---well done.