Tuesday, January 26, 2010


“Enduring Comfort” for Casual Needs

Outdoor Retailer Fall/Winter 2010

Salt Lake City, UTAH

Words, Images Judith Ecochard

There is a reason we review so many sock lines…because if our feet are cold or clammy…our day is RUINED. And what covers our peds can make all the difference.

We made the acquaintance of a 100 year old brand Bridgedale, a company with a history of production in Newtownards, near Belfast in Northern Ireland…on the last day of the massive tradeshow, Outdoor Retailer.

What got our eyeballs immediately was the number of ‘task’ and gender specific—performance fit socks …meaning day hiking, back packing/trekking, multisport etc. for men and women.

What’s new for Fall 2010 (ships this summer) are the pretty snazzy line of bamboo/Cool max® super comfy, moisture wicking line of casual wear socks for gals on the go.

Crew height, the sock were tested out in the South Africa (where Bridgedale has a factory) and are specially knitted (specific fit) to stretch, support and breath---allowing woman’s narrower feet some colorful options to wear for day or travel---

And we note, a fashion-y option for one of the hot looks of the year---boots in all four seasons.

BONUS POINTS: We went on the company’s website and liked the environment commitment/awareness.

AVAILABLE: Worldwide…in the USA see GARMONT for info. MSRP: $18.95