COMFY COLLECTION WITH A HIP ‘TUDE
FFANY TRADESHOW: Hilton Hotel NYC
June 10th, 2009
Words, Images Judith Ecochard
FFANY is a massive shoe bi-annual tradeshow…that’s all business to participants…but induces major envy amongst our gal pals not in the trade.
Because, in a way, we are surrounded by the one thing women everywhere can agree on: the love of shoes.
Off The Beaten Track is a stylish and ergonomically friendly line of kickers that we got to know at Outdoor Retailer in SLC, this past January.
Updated 2009 and new Spring 2010 looks that we saw yesterday included fresh colors for several popular styles.
The rounded toe wish flower embossed CORONA (Spring 2010)…with color contrasts (Chianti Navy)…and another color option for the JOHNSTON (velvet brown Fall 2009) that have been big sellers for the brand…and our favs too.
Fabric lace up ASHLAND boots, oozing worker/Doc Martens ethos…have a grrrllll vibe while the Mary Jane leather VICTORVILLEs' (available now) are positively girly.
A selection for Spring 2009 and 2010 toss up winners that we’d be happy to wear…all day in fact because the shoes are that comfortable!!!!!
I.E. the cork, flower splashed heel of a pair of wedge sandals (LAGRANGE-Spring 2009),
A boot (cool) MERCED (Fall 2009)
Buttery leather gladiator style flat sandals.(NATICK Spring 2009 & NAPA Spring 2010)
Thick cross strap leather sandals with the cool logo stamp on the heel (RICHMOND).
And the perfect lace up leather flip flops ever ((LIBIA Spring 2009))…in six shades--- including summery new orange and canary yellow.
There’s also a suede slip-on (NEEDLES Spring 2010) that seems to be a wardrobe staple these days.
Given the prices points (from about $79 up to $189 for boots)… the quality of materials (real leather, organic canvas), high grade rubber soles, breathable, moisture wicking anti-bacterial footbeds, and construction… add up to a value peds for work, travel and leisurely pursuits.
INFO and E-Commerce Site For Current Spring 2009/Future Styles: MUST HAVE SHOES