Thursday, August 21, 2008


Outdoor Retail Market, Salt lake City, August 9th

Words, Image by Judith Ecochard and from the Wallaroo Website.

We chatted with co-founder Stephanie Carter… (the other half is Lenya Shore)… at a rare slow moment in the chapeau galore loaded booth of Wallaroo Hat Company. We had no idea that the line bursts with so many fashionable hat options (including extra wide brims samples providing SPF+50 protection)…but we could tell, at a glance- that the quality and fit of Wallaroos are exceptional. No wonder, the raven hair Desperate Housewives, Marcia Cross was confidently beaming at her Wallaoo bedecked twins in this snapshot.

By our unscientific count, there are at least 10 new hat styles in a rainbow worthy colors- that should find favor on heads soakin’ up the sun.

TOP PICKS: The bestselling, lightweight and packable Victoria Diva round crown hat now comes in a wider re-coined Sydney Diva- 4 ½ inch brim “for elegance as well as sun protection.”

Completely new is the Sonoma, an urban fashion forward, paisley lined hat with a stylish decorative ribbon around the crown. Nattily constructed with a 3 ½ brim, tapering to 3 inches in the back, the Sonoma comes in easily matched colors - chocolate, white, black, seafoam green, natural, and rose.

For safaris in natural game parks or urban streets we liked the 100% microfiber Adventure Hat in neutral beige tones.

Carter is also excited about the new color options (sea blue tones...joined by green, terracotta, beige, and brown tones) for the easy wear Nantucket, a multi colored banded 100% poly-ribbon hat.

For men, the lightweight Jaspar and Havana models (which call to mind Greg Norman’s headgear) are both handsome; the former with an adjustable chin strap, the latter with a matching fabric band around the crown. We also like the Duster style too.

Lastly, get it now winter styles we like include the newsboyish Bella in 100% angora knit (mocha, gray, black

and the country/city slick quilted York with a buckle trim and lined with cozy fleece. (Chocolate, camel black)...

WE APPALUD: The inner drawstrings that adjust for a custom fit plus all hats are hand wash/air dry.

And…one percent of net proceeds are donated to skin cancer prevention, education and prevention programs.

RETAIL: Over 5000 retailers carry Wallaroo Hats including Orvis and online at prices ranging from $ mid-twenties to $ mid-thirties.