Friday, August 22, 2008

STANLEY® + ALADDIN® OUTDOOR /EVERYDAY CONTAINERS GO GREEN

SUPERIOR FUNCTIONALITY OF ALADDIN SUSTAINABLE DRINK SOLUTIONS READY FOR 2009

Outdoor Retail Tradeshow-SLC, August 9th

Words, Images by Judith Ecochard

One of the underlying themes of the Outdoor Retail Tradeshow was the meaningful use of recycled and sustainable materials composing products and gear.

Thinking this is THE trend, we took some time to check out the new Aladdin Sustain collection of beverage containers we always could use but never think about purchasing ahead of time.

BACKSTORY:
Stanley, an American icon of all containers thermally insulated- first conjured up its all-steel vacuum bottle…back in 1913.







“Built for Life™ - William Stanley’s (inventor) indestructible bottles made an indelible impression worldwide when carried by B-17s during WWII.







WHAT’S NEW:
Now privately owned, with Aladdin® (a merger that dates back to 1965)-Stanley has a bunch of cool liquid carriers set to launch.







It figures a Seattle based company now offers those on the go “all in one” tumblers that freshly brew tea or coarse ground coffee via a clever patented mesh insert/gizmo. (19.99)

As rock climbers, we appreciated the newly engineered, last forever stainless steel water bottles that have a flat edge so they won’t roll off a ledge… and can accommodate standard water purifiers. (19.99)





















An 8 oz rust proof finish and wider mouth are new features for the popular Stanley Flask.

And we think the BPA Free 24 oz Water Bottle made from a Bispenol-A free plastic called Eastman Tritan™ copolyester that is shatter, stain, and odor-resistant will be a hit. ($12.99).

Over on the Aladdin end of things, the engaging JoAnne Anderson introduced us to a bunch of hiker/ traveler keepers made from eCycle®- an innovative and proprietary mix of recycled plastic.


The perky green, purple/pink or sky blue sixteen ounce recycled and recyclable Tumblers ($9.99) and Travelers (with handle) both dishwasher safe and car cup friendly-are also accessories “that not only keep your culinary cargo fresh and delicious, but that do it in a clever way.”