Wednesday, August 20, 2008



Outdoor Retailer Tradeshow, SLC-August 8th

Words, Judith Ecochard
Images Courtesy of Jeep® and by J.E.

We never wear watches-but we always need to know the time…even when we’re off the grid, metaphorically speaking.

So we were curious as to the functionality of all the bells and whistles found on the latest line of Jeep® branded timepieces manufactured by the decades old firm, Dakota Timepieces.

And we found out small operates at peak performance levels... and is more than adequate.

BACKSTORY: Founded by a fly-fish fanatic, Dakota Timepieces are valued for their ability to tell time (duh) and small attachments with the gizmos sportsmen and women need-like a hook sharpener, compass, thermometer, scissors and flashlight-all fit into a less than palm size instrument that’s TSA compliant.

JEEP® TIMEPIECES: In keeping with the outdoor adventure lifestyle and attitude that symbolizes the Jeep brand, several travel friendly options really caught our eyeballs when we stopped in the Dakota’s corner booth.

TRAVEL ALARMS: Jeep® brand options that would be ideal for gifts (or us) are the etched travel alarm and/or the handsome leather encased travel alarm.

The former- which can also double as desktop alarm clock, has stainless steel casings and acid-etched lids with Jeep® logos and images that’s more chic than screaming LABEL. This full-function analog alarm is easy to read with Arabic dials and “super-lumi” luminescent hands and numbers, and features a never fail Japan quartz movement.

The Leather Travel Alarm has a traditional vibe with distressed leather and durable, sleek etched stainless steel plates. A fold-out magnifier and white Arabic dial makes it easy to read, yet small enough for any pants or jacket pockets. Plus, the embossed genuine leather case that comes with each alarm, doubles as an alarm stand-and protects the mineral glass crystal face and magnifier.
We also marveled at the timepiece/polished steel knife clips that are attachable to any backpack, particularly the Jeep® Cover Clip-a model with either a lobster or carbiner clip that effortlessly attaches to travel gear…and is secured to a nylon strap. The acid-etched watch with a dial cover easily pops open with a press of the spring loaded release button.

ON OUR WANT LIST: The Jeep® Versa Pack model is ready for the 21st century with a protective, rugged and expandable nylon sheath (with a headphone access top flap) that holds cell phones, iPods, tools etc. Vertical and horizontal loops allow for belt or shoulder strap attachment options. Time-worthy-the black analog military dial timepiece sports a moonglow electro luminescent dial light and is 330 feet sting ray water resistant.
INFO: Very affordable ($25-$175), the timepieces come packaged in a patented, water resistant box with a clip or hanger.
And it floats-performing double duty as a stash for valuables.