Monday, August 18, 2008

BISHOP OF SEVENTH: A Minimalistic but Edgy luxe-lifestyle denim and trouser collection





Text, Vivian G. Kelly
Images, www. Neimanmarcus.com


We like these designers because they realized early-on in their careers that fashion is a business and they proceed accordingly. Designers who are well versed in reality as this team is stand a far better chance of succeeding in lean and prosperous times.

“Juxtaposition is a critical part of the philosophy of Bishop of Seventh [as is] Timelessness, designer Chachi Prasad remarks, “that’s what the Bishop of Seventh designs embody.”

DESIGN VIBE: minimalistic yet edgy with trademark details is Chachi’s signature.

THE CONCEPT: to create a luxe-lifestyle denim and trouser collection that is reinventing the form, feel and approach to design and construction.

WHO’S THE BISHOP OF SEVENTH?

The Bishop is actually two designers, CHACHI PRASAD and KARAM KIM.
The result of their collaboration is a look that goes beyond trend, aka season-less dressing. The pieces on the line showcase the juxtaposition of masculine and feminine qualities, old and new.




DESIGNER BIOS
Chachi Prasad: is the founder of Bishop of Seventh.

Prasad knew he would go into the fashion biz from age 12, when he first put on a Christian Dior suit, and fell in love with great design. He’s not your typical designer though he saw the need to balance business with artistic vision. He went on to earn a degree in International Business degree, while taking classes at FIT, where he developed and his technical skills and worked on polishing his awareness of design, sketch, and draping.



Prasad has worked with: John Varvatos, Ellen Tracy, Calvin Klein Collection Oscar de La Renta and
John Varvatos, the exceptional menswear designer. During his time with Varvatos, he planned and began designing for his own collection, starting with high-end tops, which evolved into a full-fledged collection called Karam Prasad. Once he added denim, the collection exploded during the designer jean craze. Prasad decided to focus solely on this category, renaming the company to Bishop of Seventh, a personal nod to his Seventh Avenue roots.




ABOUT KARAM KIM


Prasad met Bishop partner, Karam Kim, on a blind date.
Korean born Karam, is Bishop’s Co-Founder. Karam’s innate style and international upbringing add an important element to the design mix.
Her father often worked abroad for extended periods, taking Karam and her siblings with him. Paris and the United States became a second home to Karam and helped ignite her passion for the fashion industry, she knew it would eventually be the place she would settle.

After attending college in Korea, Karam enrolled in the Fashion Institute of Technology in New York and interned with Donna Karen, Tse, and Michael Kors followed. During her tenure with these houses, Karam realized that fashion is also a business, a realization that changed her approach. Consequently, she double-majored in Fashion Merchandising and Management to learn the entire scope of the industry.

HER AESTHETIC: clean lines with a twist and combing unique colors are both major signatures of Karam’s creations. While designing for Y Yigal at Yigal Azrouel she learned the variables needed to create an entire line.

A PARTNERSHIP IS BORN
While at Yigal she met Chachi Prasad, and a partnership was born.
The two partnered to form Karam Prasad, LLC, which is responsible for denim and trousers line, Bishop of Seventh.
THE ECO ANGLE
Everything is made in the U.S. and 3% of ALL proceeds go to Earth Rights Int’l.
For more information and to view designs from the collection, visit
www.bishopofseventh.com