Monday, August 4, 2008

ARI SOFFER- LEATHER & JEWELRY FOR ROCKERS& HOLLYWOOD ROYALTY






AND YOU!!!

HIP, GUY FRIENDLY SOLID SILVER and LEATHER LUXE PIECES GALS WILL BEG, BORROW, OR STEAL



Words, Judith Ecochard

Images Courtesy of Caro Marketing/Ari Soffer

August 3rd-Beverly Hills

We read those email blasts – but a line, collection, or brand has got to grab our eyeballs in a big way-to get us all pumped. And it doesn't have to be flashy...but it does have to reek QUALITY.

We got a tip sheet about Ari Soffer-who is a leather craftsman (think Lost Arts) and silver jeweler (think Chrome Hearts)…livin’ out on the Left Coast…and trust us-even the flat 2D images are riveting.

According to the well written press release-which we generously crib from…Soffer

“is a man who lives by the seat of his personalized diamond studded leather pants. And while pants don't make the man inside them, those very pants may have helped create the man Ari Soffer is today.

Never one to sit around and wait for things to happen, when Soffer decided he wanted the perfect pair of leather pants, he went ahead and made them. When friends and strangers literally tried to buy and/or rip the pants off of him, he realized maybe he was onto something. Thus the creation of S.A. Leather, a line that represents Ari Soffer making stuff people want, the way they want it.”


CELEBS: Soffer’s on trend jewelry is worn by loads of rockers and Hollywood types who are as image conscious as any Gossip Girl. (Jeremy Piven, the Terminator aka Arnold Schwarzenegger, Tommy Lee).

WE WANT: How about a customized Harley, plush computer bag or hand-studded collar for our cool kitty.

WORDS TO LIVE BY: "…things you really love should be exactly the way you want them, or are not worth having at all. While things are just things, if there is a piece of you in it, it's timeless."

INFO: ARI SOFFER

RETAIL:
Celebrities Gallery – Hawaii

Lisa Kline Men – Los Angeles

The Lounge – New York

Theodore – Beverly Hills and Malibu

Rocks – Hardrock Hotel Las Vegas

Venetzia – Palazzo at Venetian Las Vegas