LYRA MAG.

In Our Inbox... "Nike Air Max has served as a canvas to many themes over its 30-year history, but never before has it played host to the sky’s most brilliant moment of the day. Air Max 90 Featuring the Air Max 1, Air Max 90, Air Max 180, Air Max 95, and Air Max 97, the Sunset Pack shoes feature an orange-to-yellow gradient pattern on Nike Engineered Mesh uppers in a nod to the sun's nightly descent. Black accent panels add contrast and represent the forthcoming night. Air Max 180 Air Max 1 Like the reprieve from the day’s heat that sunset brings, Nike Engineered Mesh allows air to flow through a collection of Nike’s most iconic shoe designs. Originally used in performance running footwear, this updated version of traditional spacer mesh shaves weight and improves breathability and flexibility for a more comfortable fit. To uphold the classic look of each Air Max model, zoned tight and loose perforation patterns mirror the color-block...

OUTDOOR RETAILER/SLC Never an afterthought---socks are now full getting respected as another critical part of any performance ensemble for the athletically inclined. New to us, is the Made In The USA brands- (with home grown wool-BONUS POINTS)- Goodhew (everyday performance, lifestyle+casual) and Sockwell (therapeutic performance-including for those with diabetes and athletes)...founded by former toilers at   SmartWool ,  Jim Markley and Thomas Lee-and designed by Mercedes Marchand.   At OR-the color combos for both collections was very 'visually appealing'---plus the socks are all made from fibers (superfine merino wool, Alpaca, and Bamboo) that are naturally enhanced- for performance attributes (moisture management, breathability) and offer great next to skin feel including the must- chafe free construction-via classic link and ultra-flat toe seams, PLUS Y shape heels and arch support for ideal non-slip fit, a mesh breather panel on top and a flex zone at th...

Outdoor, Lifestyle, Ski/Snowboard, Hike, Run Socks: Part I Outdoor Retailer/SLC Technical features, task and weather specific-designs/padding/construction/heights/weights, and on trend fashion tones/patterns...an Outdoor Retailer performance wear theme---has always been true for the hosiery brands we've covered at this tradeshow- these past few years. What is constantly evolving is the composition of foot coverings as advances in knitting machinery and textiles (and blends)--re-boot --in a way, what is available product-wise. The socks are often the most colorful part of any ensemble...so much so, we ---and no doubt, like everyone, wear different socks for many occasions, not task specific per se- but for fit/feel. AND-another trend- the lighter weight options for those going even faster...and wanting more foot feel. HIGHLIGHTS: DARN TOUGH-made in Vermont, family owned (3 generations...),  and guaranteed for life (wow)...always delivers on its core values of fit, co...