LYRA MAG.

WHAT IT TAKES TO CLEAN OUT OUR CLOSETS!!!! Teaming up with the National Coalition for the Homeless, Volcom is issuing a call to action to give jeans a second chance—bring your unwanted, ill-fitting, last season’s denim to a participating local store and help those in need. If you donate a pair of jeans, you are automatically entered to win a year supply of Volcom Brand Jeans. INFO : VOLCOM- GIVE JEANS A CHANCE Hear John Lennon singing---as well as store list/details

SPECIALLY FORMULATED SKIN CARE COSMETICS THAT CONCEAL & CORRECT Cover Fx, a cosmetic brand that was founded 15 years ago by Lee Graff ---a Canadian health care worker inspired by patients afflicted with skin diseases and burns---who all wanted/needed corrective foundation with a natural finish… Has come a long way since we reviewed them as part of The Makeup Show . What’s New: The Camouflage Concealer ($25) is an instant flaw eraser that went on smoothly when we tried the kinda thick liquid (not thick cream) to our under eye area. As billed, the opaque concealer was lightweight in feel, not heavy and perked up our appearance. We only needed one swipe though build-able coverage is do-able if needed...for scars, tatoos etc. The color we tried, “Light”---easily blended with our complexion. Unlike thicker under eye creams and sticks that regularly garner Best Beauty Awards, we think the silky texture of the Camouflage Concealer is noticeably better ---more tranparent…it glides on, ...

ASI MARKETING SHOWROOM, OPEN HOUSE-Soho, NYC Words, Showroom Images Judith Ecochard, Runway Images Courtesy of ASI Marketing It’s always a party at a Custo Barcelona RTW show. Including the runway romp we saw in Berlin ---exhuberantly colorful, young trendy garb from the LOWLUXRY l ine… The New York show, dubbed “Air Show ” had different attire…we think what was shown in the Big Apple was slightly more sophisticated ensembles--- made from deluxe fabrics...certainly more detailed. A follow up showroom visit to ASI MARKETING that reps the label in the USA…allowed us to see how incredible the materials used are and the intricate hand finished details looked blurry from where we were sitting for New York Fashion Week. It reminded us in a lot of ways of Christian Lacroix with ornate touches that are hand applied…not haphazardly sewn on like lesser made, mass produced clothes. Custo is also a lablel (duh) very European/international , humoresque feel…anyone that has been to Spain knows ...

One of the Big Apple’s favorite fundraisers , the Annual Collaborating For a Cure Dinner and Auction that benefits the Institute Without Walls®, the worldwide collaborative cancer research program supported by the Samuel Waxman Cancer Research Foundation (SWCRF) …took place this past Wednesday night (November 18th, 2009). Held at the glorious NYC landmark-the Park Avenue Armory , the night began with a jam packed cocktail hour prior to the main event. One of Three Very Well Attended Bars-No Waiting!!! We had a chance to chat with JJ Mautner , a Board member and interim President of SWCRF. In addition to the latest advances in science that the Institute Without Walls is generating, Mautner told us he’s most proud of “ putting the evening together, ” the twelth one. JJ and Jill Mautner Here’s why… The evening had envy overdose silent auction items like--- dinner for someone and their five BFFs at the impossible to get into to RAO’s ---($16,500!!!)… … and live auction items like four p...

Gareth Pugh IN OUR INBOX... The next exciting step in the development of SHOWstudio SHOP as one of London’s landmark fashion locations will be launched this week at the Bruton Place store in Mayfair with long-term SHOWstudio.com collaborator Gareth Pugh . The first in a series of exclusive events, SHOWstudio SHOP welcomes Pugh as he sets up a temporary work place in the studio space at 1-9 Bruton Place, and handcrafts a one of a kind garment exclusively for SHOWstudio SHOP . Offering the unprecedented opportunity for viewers to witness this innovative and award-winning British designer at work, the SHOWstudio.com webcams will record every moment as Pugh creates a unique garment that will be retailed in the SHOWstudio SHOP alongside three exclusive one-off prints by world-renowned photographer Sølve Sundsbø This project pushes the boundaries of fashion presentation and retail via the internet, unifying the designer, the medium and the consumer ever closer within the groundbreaking e...

Grana Marte Textured Leather-Vetiver Blue Matt Python CORE COLLECTION of HANDBAGS, SHOES, ACCESSORIES and the FURLA TALENT HUB 727 Madison Avenue, NYC Words, Images by Judith Ecochard Perforated Leathers -Sabbia Grey Furla ia a high end accessories/satchels line that emanates from those leather design geniuses across the Pond…the Italians. The S/S 2010 preview was spot on for all the things Furla is know for… understated, innovative elegance and a few more fashion forward styles with a modern twist… This outing had plenty we liked…and to quote the press lit… “Feminine, thoughtful and refined shapes characterized by strong colors and a touch of funky yet captivating style…” The EVOLVE haulers take a page from Nature---with animal and python prints, and multi-print calf leather. The solid colored handbags in hobos, clutches, totes are in soft pastels ( Petal Rose, Sand, White Cotton) …and bold tones…love the green . Hardware is a vintage satin finish. Furla also entices hipster types…...