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DDB Showroom Program: Blurring The Lives: Living Outside & In

The Gloster Showroom (Suite 1601) and Aspire Design and Home Magazine hosted design luminaries and select AD 100 honored Joe Nahem (Fox Nahem), Edmund Hollander (Hollander Design Landscape Architects) plus Emily Cosgrove (indoor/outdoor Sunbrella Fabrics' Design Director), and the legendary designer/creative director Sherri Donghia-as moderator- on a lively discussion on the panel's 21st century residential outdoor/indoor renovation projects.

Reflections on the "three, architecture, and human elements..."' underscored imaginative highlights and practical approaches-with favorite outdoor environments cited- as creative launchpads.


Edmund Hollander creates spaces where "people want to be..." and crafts architecture/design for the outdoors that are reflective of how clients live indoors--- particularly in demand...the comfort practical- casual living kind of lifestyle of clients' beach homes and country hideaways...where "no one wants to be mindful of what can hold up."

Sunbrella's indoor/outdoor performance fabrics...are textile solutions for how people really live in their homes, family friendly proof---aka spilled coffee/wine/juicy cups on the sofa- included. The latest fabric innovations from this USA based company include amazingly plush (soft skin feel) samples in chenille-like 3D textures as well as  hand woven looking options-that "...incorporate imperfections in a way, like nature..."
Perfect for outdoor rooms the rival interior ones-like fully equipped kitchens, pool houses that double as guest houses...

Joe Nahem references an impressionable jaunt in the south of France as well as  rather glam ski resorts as key departure points for his outdoor designs...while moderator Sherri Donghia admired the stunning outdoor destination-the San Marco public plaza in Venice.

Fabrics can be used to separate outdoor spaces...creating private areas and delineating functional al fresco spots.

Screened porches and outdoor showers are the two most popular 'musts' of clients...and how shaded areas- including swimming pools-are big requests. 

Interestingly-all panelists used both the old fashion hand wrought and up to date 3D software in their design process...enabling them to "push the boundaries' for well as to ref realistic budgets-beginning with the schematic phase of a project.

For images-check out the Instagram handles: 
@foxnahem @sunbrella @hollander_design@sherridonghia @aspiredesignandhome@danddbuilding

Part One