Tuesday, April 5, 2016


SHOOWD and AWEAR Eco-Made Eyewear  

EARTH DAY is still celebrated but the occasion as a one-off 24 hours of eco- consciousness raising has long ago given way to a sustainable way of life-everyday...and in every facet of life. Even the fashiony fashion industry is getting on board...and that includes accessory brands with heavy doses of 'cool' alongside a aesthetic MO that emphasizes a less toxic production process.

MADE IN OREGON, Shwood hand-crafted sunglasses (and RX eyewear) started with a smart idea-of sourcing drift wood for its trendy made in-house shades that have found favor beyond the millennial demographic that embraced this brand from the get-go.
recycled/recyclable packaging

Stabilized Series -new high pressure resin casting-impresses bits of nature- other geological/plants to form super lightweight eyewear with a distinct DNA. Pictured above-from the Badlands collection

BADLANDS collection-$159-$250 per
Carl Zeiss CR39 or polarized lenses-optically crystal clear---100% UVA/UVB protection-lens options include silver mirror and grey polarized-on our fav the Madison on bottom-cellulose acetate with stabilized desert flowers inlay. ($159) 
barrel hinges
we like how the distinctive script logo is embossed inside-real wood inlays...women's styles start from $109

Japanese made AWEAR is a new "style-conscious" collection from eyewear maker Charmant-and true to that clean Asian aesthetic...these beauties (sunglasses, RX glasses)...are featherweight (seriously) frames that flatter---including several unisex models. The lenses are sparkling accurate...like upgrading from a 3K HD-to a 4K HD tv.

women's and men's eyewear-all have a comfy flexible temple design, made from bio based plastic materials composed of renewable sources -featuring frames made from sustainable materials that are recyclable.

Production methods using innovative materials- less need water and hand-assembled temple construction-meaning human power.