LYRA MAG.

TIMBERLAND, KAMIK, MERREL 
Versatile good looks-with crossover appeal...several heritage brands including the aforementioned...celebrated the well designed lace-ups  that got the whole company started...



TIMBERLAND throws back to it's classic styles with more comfort inside for today's casual wearer -who needs some weather protection...like the father -son duo-we saw on the #1 train...

FUN-A head to toe capsule collection inspired by what we wore-back in the day...

KAMIK's HERITAGE 1898 - celebrates the fashion-y side of their 115+ year of performance designed boots- with  durable modern composed styles inspired by the archives- for men (YUKON6) and women (SIENNA).

Part 8

Knitwear apparel for the outdoors often combines natural and synthetic fibers-as well as just the 'plain ole' wool...for high performance pursuits. Insulating, anti-odor, warm when wet, and quick drying properties are natural...and then some.
New-using the same visuals- vintage patterns- of Scandic and traditional designs in sleeker silhouettes made from tech fibers-  that are ideal for layering.



From Pendleton...









LEATHER:

Rare to see leather outerwear in the outdoors...

NOBIS took two of its best selling styles and showed them off in metallic distressed leathery fabulousness. Serious warmth with a big helping of fashion style.

Outdoor Retailer

Mountain Khakis, White Sierra,  Roark Revival, Avalanche, 
Lightweight layers and outerwear that multi-tasks for global winter weather patterns...like the Spring worthy temps on Christmas Day to the Blizzard SNOWPOCALYPSE -a month later experienced in the Northeast...outdoor people are re-jiggering their wardrobe needs+purchases.

IMO at least with all the folks we know-everyone already had the burly outerwear from the past two  frigid winters and didn't need new jackets/coats anyway. Like fashion fashion -accessories are increasingly the key to yearly seasonal-profitable- sales-or collabs with mass merchants.

Or growing kids who always need something new ...

KEY PIECE -Shirt/Jacket Hybrid
More Highlights:

Always a mountain lifestyle brand -launching in 2003 with those rugged handsome khakis (classic style in every guy's wardrobe) - now with plenty of home on the range-or on a street clothes...Mountain Khakis ("MK") "Built For The Mountain Life® sh…

Part 5

ADIDAS, THE NORTH FACE, COTOPAXI Lightweight, functional high performance wear---for a variety of activities...including the everyday kind that doesn't challenge or try to "conquor' the outdoors-wearers are just in it.

HYBRID shirt jackets...





Parts 1,  2,  3,  4

SLC

FJÄLLRÄVEN, UNITED BY BLUE
The outdoors industries-apparel+footwear- is held accountable more and more -by the way it sources materials and manufactures good-with sustainability-cruelty free production, non-toxic treatments/finishings (textiles), and fair labor wages paid-a stated MO of most companies in that industry. We'd say that is a New School approach we favor. Big Time.

A standout--- Fjällräven -(corporate responsibility statements).

The Swedish brand has a lot of eco know-how built into its entire line of outdoor attire/gear - beyond their Kanken (day worthy backpacks)-that are urban fashion statements. With stuff made to last (stays out of landfills) plus its iconic wax to (re)weatherproof it's signature G-1000 textile, and fluorocarbon-free water repellent...this label is also-it seems- one of the VERY few that can actually-reliably trace it's down supply chain. (READ: article from The Guardian on 'Ethical Sourcing et al...').



A newer "RESPONSIBL…

SIERRA DESIGNS, HELLY HANSEN
Sick of the 60's-70's retread style-wise- in apparel and footwear?

Mostly the fashion editorial side and some retailers seem to be the most vocal on the  'there's nothing new.'

IMO-tech-smart wearables and consumer discretionary products (IoT cars, home appliances etc....), personal electronics, yada, yada, yada- are developing at such a rapid pace....all that stuff seems to satisfy the newness craving by consumers-dolllar for dollar. Big time.

And it's not just there's an app for everything...including ad-blocking...it's the whole tech landscape impacting everything.

When Gen Xers we know don't get SnapChat which is a pretty easy to understand entity...antidotal proof -of the digital dizzying pace and attempts to stay relevant. So why not stick with some tried and true looks-silhouettes...the tech part of the outdoors clothing/shoes world=the tricked out fabrics...keep it all fresh enough!

 More Highlights:


SIERRA DESIG…

Outdoor Retailer Winter 2016/17

WOOLRICH, NAU, FLYFLOW
Notably, many outdoor apparel makers showed off  classic parka jackets with big front flap exterior pockets, and attached hoods... CPO shirts styles (the dark navy wool versions of yore-inspired by the USA Navy ones)-but beefed up with down or synthetic insulation,  and variety-baseball jacket silhouettes ---but this time made from modern textiles and/or DWR treatment for better warmth-weatherproof wear-and breathability...than what was worn in say Shackleton's time...but interesting...lacking the state of the art body mapping designs...that are popular selling points.

New additions are found in some of these jackets=more interior pockets...for all the personal electronics we live with... velcro closures (patented in 1955)...and cutting edge synthetic insulation that rivals down for warmth.

SOME of OUR FAVS...

Woolrich® parent has several labels-including their premium collection- John Rich&Bros. --named after the family fo…