Sunday, December 20, 2015

UNDER ARMOUR OUTDOORS' DEBUTS Footwear/Apparel Highlights Spring 2016


  Combat camo-cushioning comfort -both have toe/heel rubber bump protection-
A few years back-we scored primo seats to a not so friendly-Friendly, Brazil vs Colombia...where -interestingly enough, a Board member of Under Armour sat next to us.

At that time his question about what we thought of us raving about the men's 'stuff' but giving a two thumbs down to the women's offerings-and served up ATHLETA as a way to do the lady's right.

A few years makes a huge difference...and UA continues to grow...attiring the gymsters at our haunt in NYC-and producing fitness-outdoor apparel for all -that gets the look right-as well as the performance features...including the new to us -focused outdoors-y selections.

A Few Highlights:

The large footwear lines for men/women/kids- target trail runners, backpackers and fast hikers alike, hunters or those loving' the camo look, tactical kicks in shades of black and desert dust...and thongs/sneaker like water shoes for wet environs.

TREND ON: Beefy fat tire Micheline® rubber outsole-in white color pop, great traction on all surfaces...hiker style lace-up-has a high top sneaker look to it- in fashion camo of all ages rock this look esp with neon orange fluorescent laces and comfy collar up top

FUN...FAT TIRE MUDDLER boots fully waterproof upper of neoprene rubber, anti-microbial Orthoite footbed, UA Charged™ foam cushioning footbed, and Micheline® outsole-Wild Grip rubber compound for traction $89.99 for kids. 
VERGE low GTX $139.99 waterproof breathable membrane-GORE-TEX, supportive overlays, dual density EVA midole w/ UA Charged heel/forefoot inserts, anafoam stability chassis, ESS rockplate and TPU shank for stability, support+protection, Michelin® outsole for great traction men's (pictured) and women's low+mid versions 

women's Kilchis $69.99 textile upper breaths and dries fast with w/ welded synthetic overlays for abrasion protection, contoured midsole footbed, fast draining, J-Step non-marking outsole-great grip on wet surfaces. Guys' version too

women's DRAINSTER-w/ traditional lacing system for sneaker comfy fit, highly breathable fast dry upper,  welded synthetic overlays for abrasion protection, high traction non-marking outsole $84.99 Guys' version too

women's BURNT RIVER $84.99-synthetic quick drying breathable mesh upper, closed cell collar keeps debris out, lightweight EVA midsole comfortable cushioning, sock like fit...drain holes at side Guys' version too

high traction rubber outsole-great traction scratch rubber wrap in heel-durability

Marbella Chaos $34.99

Marbella Tropic $34-performance strap w/ foam lining,  2 layers of cushioning UA Performance 4D foam and sculpted lightweight EVA outsole-all day wearable

Lakeshore has synthetic leather footbed+strap, and grippy durable rubber outsole $39.99 

Tropic Flo-full grain leather-w/ custom forming footbed-and sleek rubber outsole-great grip+durability $59.99

HIGHLY technical jacket-in great colors SURGE jacket $124.99...velcro storm flat, mesh lining for breathable a STORM3 waterproof/windproof jacket rated 10,000mm/10,000mm 2L-, cinch easy cuff/hood/waist, reflective pops, easy grab pull tabs of pockets and pit zips, fully taped seams, attached hood...value  price for what you get
nifty-MAGZip™zipper lock...
W SURGE jacket

COOLSWITCH Trail Tank for women (also in LS and SS tees, hoodies etc )-with material that delivers a cooling sensation  when you're sweating' it up via a crystal pattern that gets activated via sweat---bunch of top notch brands have similar tech...but we think this UA offering gets bonus points for cute back. SPF 50 ArmourBlock®

$39.99 COOLSWITCH TAIL TANK-back has mesh panel increased breathability

COOLSWITCH Trail Tanks-7 colors in all