Sunday, December 20, 2015

UNDER ARMOUR OUTDOORS' DEBUTS Footwear/Apparel Highlights Spring 2016

OR/SLC

  Combat camo-cushioning comfort -both have toe/heel rubber bump protection-
A few years back-we scored primo seats to a not so friendly-Friendly, Brazil vs Colombia...where -interestingly enough, a Board member of Under Armour sat next to us.

At that time his question about what we thought of UA...got us raving about the men's 'stuff' but giving a two thumbs down to the women's offerings-and served up ATHLETA as a way to do the lady's right.

A few years makes a huge difference...and UA continues to grow...attiring the gymsters at our haunt in NYC-and producing fitness-outdoor apparel for all -that gets the look right-as well as the performance features...including the new to us -focused outdoors-y selections.

A Few Highlights:

The large footwear lines for men/women/kids- target trail runners, backpackers and fast hikers alike, hunters or those loving' the camo look, tactical kicks in shades of black and desert dust...and thongs/sneaker like water shoes for wet environs.

TREND ON: Beefy fat tire Micheline® rubber outsole-in white color pop, great traction on all surfaces...hiker style lace-up-has a high top sneaker look to it- in fashion camo ..kids of all ages rock this look esp with neon orange fluorescent laces and comfy collar up top

FUN...FAT TIRE MUDDLER boots fully waterproof upper of neoprene rubber, anti-microbial Orthoite footbed, UA Charged™ foam cushioning footbed, and Micheline® outsole-Wild Grip rubber compound for traction $89.99 for kids. 
VERGE low GTX $139.99 waterproof breathable membrane-GORE-TEX, supportive overlays, dual density EVA midole w/ UA Charged heel/forefoot inserts, anafoam stability chassis, ESS rockplate and TPU shank for stability, support+protection, Michelin® outsole for great traction men's (pictured) and women's low+mid versions 






women's Kilchis $69.99 textile upper breaths and dries fast with w/ welded synthetic overlays for abrasion protection, contoured midsole footbed, fast draining, J-Step non-marking outsole-great grip on wet surfaces. Guys' version too

women's DRAINSTER-w/ traditional lacing system for sneaker comfy fit, highly breathable fast dry upper,  welded synthetic overlays for abrasion protection, high traction non-marking outsole $84.99 Guys' version too

women's BURNT RIVER $84.99-synthetic quick drying breathable mesh upper, closed cell collar keeps debris out, lightweight EVA midsole comfortable cushioning, sock like fit...drain holes at side Guys' version too

high traction rubber outsole-great traction scratch rubber wrap in heel-durability

Marbella Chaos $34.99

Marbella Tropic $34-performance strap w/ foam lining,  2 layers of cushioning UA Performance 4D foam and sculpted lightweight EVA outsole-all day wearable

Lakeshore has synthetic leather footbed+strap, and grippy durable rubber outsole $39.99 

Tropic Flo-full grain leather-w/ custom forming footbed-and sleek rubber outsole-great grip+durability $59.99








HIGHLY technical jacket-in great colors SURGE jacket $124.99...velcro storm flat, mesh lining for breathable comfort...in a STORM3 waterproof/windproof jacket rated 10,000mm/10,000mm 2L-, cinch easy cuff/hood/waist, reflective pops, easy grab pull tabs of pockets and pit zips, fully taped seams, attached hood...value  price for what you get
nifty-MAGZip™zipper lock...
W SURGE jacket





COOLSWITCH Trail Tank for women (also in LS and SS tees, hoodies etc )-with material that delivers a cooling sensation  when you're sweating' it up via a crystal pattern that gets activated via sweat---bunch of top notch brands have similar tech...but we think this UA offering gets bonus points for cute back. SPF 50 ArmourBlock®

$39.99 COOLSWITCH TAIL TANK-back has mesh panel increased breathability

COOLSWITCH Trail Tanks-7 colors in all