Sunday, November 2, 2014


Gore Running, Dare 2b, NiteBlaze Reflective Running, Eternal Run


Athletic apparel styles are getting wearings outside of the gym-and off the trails/running paths, bicycles-with leisure wearers selecting separates not only for functionality and fit…but also for eyeball appeal- including the colors and fashion details.

There are loads of brands jumping on the fitness band wagon for good reason-what consumers like to wear ALOT and the profit margins are decent.

GORE RUNNING apparel is smartly designed and great fitting (REALLY)-with 4 seasons worthy interchangeable (imo) collections of Outfit Systems aimed at competitive and casual dabblers that work as well no matter what land endeavors are done to raise heartbeats.

AIR LADY adds cute prints for SS 2015-mesh inserts, reflective pops, back pocket, flat lock seams-stretchy microfiber fabric is supremely moisture wicking fabric -short sleeves roll up too-$69.99

rarely see women in one piece skirt/capri  ensembles in competitive road races-but the new Air Lady running skirt with integrated ¾ tights-has a tight fit, integrated front pocket, reflective pops, flat lock seams, and partial mesh inserts in inner pants for optimum ventilation, adjustable elastic waistband= flattering+functional. 

Out of the UK-DARE 2b™ has terrific selections aimed at trail running, urban, mountain, and road cycling (AuthenticErgonomicPerformance collection designed in collab with Tour de France Winner Oscar Pereiro)  that multi-tasks- attributes demanded by consumers nowadays.

Shape Up Short (also comes in black+blue jewel) $40

stretchy, quick drying -inner brief, mesh venting zones, zipped security pocket, reflective pops

wear this Metrical T $35 anywhere-pictured in pumpkin orange w/ body seamless construction tech, wicking/quick dryer.  Mounted short made of four way stretch-good for hiking/traveling/cycling, belt loops, quick drying+water repellent, multiple pockets
Parity Short-4 way stretch outer with fitted inner brief, zipped rear pocket, quick drying, elasticized+drawcord waist, flat locked seams for comfort, mesh venting zones, reflective details $50

made from Dare 2b's ARED fabrics-durable, waterproof, windproof and breathable-St. Alban Jacket-urban cycle collection with taped seams, hood with reflective trims, articulated sleeve design, adjustable cuffs, 1 zipped chest pocket, 2 lower zip pockets, 1 rear zipped stow pocket, LED compatible, adjustable shock cord hem system, 360º strategically placed reflective details-pictured in brown rubber $130

St. Alban jacket---in airforce blue-reflective details inside hood-nifty

Urban Cycle Kingway Shirt-Bumped up Cotton+ antibacterial lightweight breathable fabric, quick drying and wicks well, button closures…streetwear friendly but notice-shoulder seams slightly displaced not to interfere w/ bag straps, underarm ventilation eyelets, articulated sleeve design, shaped hem and 360º strategically placed details for visibility $60
collar up---wards off wind-reveals reflective detail, hang loop-in grey marl urban check

M-Cycling Jerseys- Body Next To Skin tech. anti-odor, quick drying, moisture wicking, venting ½ length center front zip  and zip security pocket both with auto lock sliders, reflective details
back mesh vent zone

W-AEP Collection-top of the line road cycling gear w/ AEP Upstroke Jersey-four way stretch,  Body Next To Skin fabric-quick drying, moisture wicking, anti-odor properties, YKK front center zip with auto lock slider+inner zip guard no chaffing, ergo angled back pockets for ez access, long back with stopped part elasticized hem w/gel gripper tape center back hem only so stays put, reflective details, stretch mesh venting zones 

Women's Cycling Vivacity Jersey ---Body Next To Skin fabric-quick drying, moisture wicking, anti-odor properties, , 3 back pockets-one is zipped, long back with stopped part elasticized hem w/gel gripper tape center back hem only so stays put, reflective details, stretch mesh venting zones, shaped collar-and front ½ length zipper with auto slide and inner zip guard $70 

Men's Stalwart Jacket-multitasks-on bike, traveling, hiking, running-good layer under too…part of AEP kinematics collection-waterproof/breathable Ared VO2 20,000 polyester 4 way stretch fabric w/ a breathability rating 10,000/m2/24hrs, taped seams, attached technically wired hood w/ high collar+adjustable and tucks away, 2 way water tough center front zip, 2 way pit zips, articulated sleeve design, adjustable cuffs, 2 zipped chest pockets w/ water repellent zippers, adjustable shock cord hem system, part mesh, part poly taffeta lining, zipper internal pocket w/ MP3 port. $150 great price for techy piece layer under for cool temps
NIGHT TIME VISIBILITY---may be in the eyes of the beholder-judging by some of the road kill we see…and fortunately for humans-reflective materials and built in LEDs are making their way onto techy performance wear beyond the trim details-with hard to miss functionality.
all lit up----now you see it…from 180's  the NiteBlaze Reflective Running Collection for men and women- includes tops (tees/tanks), jackets that fold into a pocket,  and shorts available in a variety of colors-moisture wicking, featherweight and quick drying too…actually would want to runic these items.

same apparel-without our flash on---can see its a solid color. Made in the USA too-very impressive and more affordable  too-we could see plenty of mass sports chains picking up this collection
CODA: The fitness space attracts plenty of entrepreneurs---including the woman helmed Eternal Run-a line of pretty feminine capris and tops we did not see in person-but was impressed by what we saw on the website…
back has tulip designed too and zip security pocket in wide waistband for keys/gels etc
Part 1
Part 3